20 - 50% OFF: Build a Brand and Sell Your Story, 28 Feb


Successful organisations know how to tell their story. They understand what their audience needs and they understand how to communicate that with a minimum of fuss. That, essentially, is the secret of good branding.



Date: Thur February 28, 2019

Location: The British Library (Business & IP Centre), 96 Euston Road, London, NW1 2DB

Time: 10:00 AM – 1:00 PM GMT

Price: £18 - £116

This workshop will teach you the principles behind successful brands and give you practical tips to shape your own story without spending a fortune.

Join branding experts Michael Murdoch and Robbie Dale to understand how you can create an organisation that people fall in love with so you can...

  • Make more sales
  • Attract the best talent
  • Pitch to investors with confidence
  • ...and much more.

Feedback rating from attendees; 4.8 / 5

We usually sell out in advance, so book soon to secure your place.

Why attend?

Our session has been built on over 30 years combined experience working with hundreds of businesses. So whether you’re planning something new, just starting out or looking to refresh and existing brand, we have the framework and plenty of ideas that will help!

In this workshop you’ll learn...

  • The six key questions you need to answer to better tell your story
  • How to answer the questions via tips, exercises and case studies
  • How to articulate your Value Proposition clearly and succinctly
  • How to test and validate your ideas about your brand
  • How to differentiate your brand and stand out from the competition in the real world

Plus, we’ll provide you with a downloadable appendix full of online resources, case studies, worksheets, videos, templates and other tools that will make it easy for you to build on the foundations laid down in the workshop once you’re back at your desk.

Workshops and Mentoring experience includes...


Unsure if this for you?

Have a look at a few of our other resources available online:

We're here to help entrepreneurs excel...

Over the past decade we’ve worked with businesses, charities and other organisations of all shapes and sizes to develop the structured process we’ll share in this workshop. The ideas we use are tried and tested and have been chosen because they help organisations thrive. The vast majority of ventures fail before they never really get going, we’re here to make sure that doesn’t happen to you!


British Library, Business & IP Centre, 96 Euston Road, London NW1 2DB.


  • Tuesday 22nd January 2019
  • Thursday 28th February 2019
  • Friday 29th March 2019


  • 10:00 - Introduction and The Theory
  • 10:30 - The Story Cube
  • 12:30 - The Roadmap
  • 12:45 - Wrap-up and time for questions
  • 13:00 - End of session


£45 (inclusive of fees)

Michael Murdoch

About Michael Murdoch:

Michael founded The House creative agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world like NHS, MTV, Diabetes UK, Sanyo, Fairtrade and Nokia to smaller startups like Franklin Scholars, Mixcloud and Olive Branch. Michael has won awards for his work and helps clients find their full potential, taking them step-by-step through their projects in partnership with them. Graduating from courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise on to help them be the top 10% of organisations that succeed.

Robbie Dale

About Robbie Dale:Robbie is a creative director and writer with nearly 20 years experience who was named in both the inaugural BIMA Hot 100 and Drum Digerati for his input into the British digital marketing industry. He has won more than 50 awards for creativity and effectiveness, is an alumni of the prestigious Marketing Academy scholarship and has helped many organisations - from charities and startups to the likes of Microsoft, Lego and the BBC - connect with their customers in interesting and impactful ways.


What's the structure of the workshop?

This is a practical workshop and you’ll start to build your brand story - and have at least the general outline - by the end of the session. We mix things up with ice-breakers, some theory, Q&A, group discussion, work in pairs so you can learn in various ways. We believe in interactive sessions so you can dive under the skin of branding and come away with practical learning outcomes.

Who should attend this workshop?

  • Founders of businesses, social enterprises and charities.
  • Entrepreneurs who want to improve their knowledge of branding and storytelling
  • People with responsibility for marketing, design or communications.
  • Anyone with an idea they want to test, improve, launch and grow.

Should I come with an idea?

Yes, we expect attendees to be working on or within a business, charity, social enterprise already even if it’s just at the planning stage. Without an idea to apply the thinking to this won’t be as valuable as it should be. If you don't have a company or product brand to work on, the same thinking can be applied to your personal brand.

Is this a shortcut to success?

Sadly, no. And if anyone tells you they can offer you such a shortcut they’re either mad, lying or very soon to be a trillionaire. The workshop teaches you the principles and ‘tricks of the trade’ that, when applied with hard work and perseverance, will give your organisation an unfair advantage over your competition. We are here to share our 30 years of combined knowledge to help you move faster, but it's not a shortcut.

Brand Workshop

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