DESCRIPTION

ABOUT FWIP

fwip, the “world’s smallest gelateria”, is one of the UK’s most exciting frozen dessert brands. With 13 coveted Gold Stars from the Great Taste Awards and over 400 locations across the UK, Ireland and Germany, we’re investing heavily in our growth.

JOB DESCRIPTION

The Graphic Designer is responsible for ‘fwipping it up’ and transforming marketing and communication strategies into effective, creative solutions across consumer and customer touch points. Imagine doing work that will not just see the light of day, but will directly impact buyer behavior in both B2B and B2C environments while setting a new product benchmark in the $90 billion frozen dessert industry. You will be a key player in the internal design team efforts and work closely with product marketing, customer marketing, communications and external designers, printers and suppliers. You will report directly to the Creative Director.

YOU

• Like a fish in water - we need you to thrive in an entrepreneurial environment. You can go left and right at the same time, split yourself like an atom, bounce around being scrappy, creative and resourceful all the while trying to build structure and process.


• You take pride and ownership in your work to a point where only the best is good enough 


• You will have high energy and a can-do attitude, along with a good sense of humor and resilience. You thrive a fast-paced, constantly changing environment 

YOUR MISSION - TO FILL THE CANVAS OF CREATIVITY

You will:

• Participate in the conceptualization, design and production of effective, creative solutions for consumer and customer touch points that communicate brand identity while also informing and persuading an audience
  
  
  
  • Among other things, you will assist in designing for all consumer touch points including packaging, POS, touchscreen, mobile, app, web, social media and sales materials across both B2B and B2C positioning
  
  
  • Assist in the direction of internal and external projects and campaigns, acting as the brand point-person for consistency in brand identity and design execution
  
  
  • Work with agencies to plan and execute grassroots marketing programs and create any related design materials for events and programs
  
  
  
  


• Regularly contribute ideas and design direction to all projects


• Keep abreast of developments and trends in design and design programs (particularly development in digital and interactive design)


• Interface with internal and external departments to establish and improve design processes

REQUIREMENTS

• BA Degree in Graphic Design or directly-related field (or equivalent industry experience)


• 2+ years of experience at a creative or ad agency, graphic design firm or in-house creative department


• Experience designing effective, creative solutions for all consumer and customer touch points such, including packaging and POS, other print communication, digital, etc.


• Expert knowledge of Adobe Creative Suite, particularly Photoshop and Illustrator (Bonus points for a bit of Video or After Effects experience)


• Strong understanding of typography, layout, and brand identity principles


• Experience developing assets for social media platforms


• Strong knowledge of print production process such as file set up, color reproduction, offset print restrictions, die lines, etc.


• Ability to lead a project from concept to completion and handle multiple projects under tight deadlines


• Research suppliers, source the best creative options and compare quotes to always get the best deals and volume discounts


• Experience collaborating and working within a team environment and understanding general project management practices


• The ability to work with Adobe suite and video editing would get you extra credit


• AVAILABLE RIGHT NOW! - we are ready so are you!?!

BENEFITS

• An opportunity to join the Founding Team in implementing a unique creative strategy in the most exciting (non-alcoholic) FMCG category - frozen dessert!


• A competitive salary (tied to your previous work experience) 


• As much yogurt, ice cream, and other frozen dessert as you can handle


• The chance to genuinely be creative across an entire spectrum of ideas that will be brought to execution, both digital and “in the real world” 


• Your work will create value and directly impact people – clients and consumers alike and your imprint on fwip will be significant and lasting


• Finally, the chance to prove yourself as a top creative, the Willy Wonka of magical design