World Obesity Image Bank – Photo Shoot Brief (South Korea)
/ Overview of requirements
The World Obesity Image Bank aims to address stigmatisation of people with obesity, and provides non-stigmatising imagery for free to anyone who wishes to use it. We are a global organisation and we want our Image Bank to exhibit this. Therefore, we want to capture South Korean people in typical environments to add to our current images.
/ Suggested photo scenarios
In all the pictures, we would like to capture people with a varied range of BMI’s and age ranges. The images should not show people smiling out of context, but rather reflect real world situations and interactions. All pictures should feature models wearing suitable and appropriately fitting clothes. In addition, the models’ heads should never be cut out of the photographs.
/ Working Day
• Business person at their desk • Business people sitting in a meeting • Business people conducting a walking meeting • Pictures of meeting catering (coffee refreshment breaks + lunch meal) • Business people taking stairs • Outdoor worker doing their job
/ Health Care Professional and Patient Consultation
Within this scenario we would like all these images to depict a positive health care professional and patient experience. Ideally, the health care professional will look encouraging and supportive of the patient and we would like the patient to appear as though they are having a helpful and constructive consultation.
• Health care professional calling for patient in a waiting room • Health care professional and patient walking down hallway • Health care professional and patient sitting in a consultation room talking • Health care professional and patient shaking hands • Health care professional consulting child / teen • Health care professional showing child / teen / adult a chart of healthy food options/exercise
• Child / teen walking to / home from school • Children playing together • Family eating healthy dinner and talking • Family playing board game /cards
/ Food
• Child / teen / adult looking at a healthier food outlet and deciding what to eat. • Group of children / teens / adults having dinner/food (showing a balanced selection of food and portion sizes) • Adult preparing a healthy meal • Close-up of balanced and healthy regional food • Child / teen / adult getting a glass of water from a tap/bottle • Child / teen / adult washing vegetables
/ Physical Activity
• Child / teen / adult cycling • Child / teen / adult using walking paths • Child / teen / adult doing outside exercise e.g. yoga • Child / teen / adult walking up stairs • Child / teen / adult taking a gym class • Child / teen / adult playing a team sport • Child / teen / adult swimming
/ Detailed requirements
We require:
• Between 70 and 80 final images, ready to be uploaded • Each image to have a small jpeg (250-500kb) for thumbnails and a large high-res for the download. • No logos/brand names to be visible, including clothing, restaurants, shops etc • Shots to reflect typical and normal South Korean environments and interactions • Images to be congruent with current Image Bank • A range of scenes featuring different models