London, UK
Who We Are:
CoDa Dance Company tells real life differently. CoDa is an award-winning, socially driven, female- & disability-led dance company with a 10-year track record of creating site-specific, Extended Reality and stage productions. We specialise in dance and neurology, delivering exceptional participatory projects in hospitals and communities. We give people joyful and meaningful experiences that inspire creativity and curiosity.
Main Deliverables
Update marketing strategy for company wide activity during this contracted period
Work with CoDa’s Executive Producer to plan, create and deliver content across digital marketing outlets, adhere to company tone, develop company’s visual aesthetic, and grow the company’s digital audiences
Collaborate with partner organisation Marketing and Engagement teams to engage audiences local to Thurrock and South East Essex
Promote CoDa’s artistic, participatory and research activity via the company’s digital marketing outlets
Have weekly meeting with CoDa’s Executive Producer to problem solve and sign off content prior to release
Agree and adhere to sign off deadlines and content release dates 2-4 weeks in advance of publishing
Create marketing content schedules for social media, newsletters, individual giving campaigns, website updates, and other necessary marketing activity
Design, create and deliver regular social media content across CoDa’s channels, including copy, images, graphics, gifs and video
Develop a set of reusable assets for social media content design in CoDa’s Canva account
Write content for social media, newsletters and other digital marketing outlets to disseminate general company information and paid promotion campaigns
Schedule social media content across platforms using Meta Business Suite
Deliver Stories and Reels (live and scheduled)
Design, write and schedule facebook advertising via promoted posts
Promote attendance to public facing arts activity for audiences local to Thurrock and South East Essex
Design, create and deliver regular newsletter content, targeted at CoDa’s mailing list and partner contacts, including copy, layout and image editing
Design, create and deliver individual giving fundraising campaigns as necessary, from concept through to delivery
Update website content as necessary
Lead on ideating, designing, writing and delivering other promotional campaigns
Monitor and report on CoDa’s online audience growth, reach and engagement in line with Arts Council England reporting requirements
Based on data analysis, advise the company on how best to tailor content, tone, assets and target campaigns to achieve the most impact
Grow audiences and deepen engagement across all platforms
To complete staff monitoring and evaluation forms as required.
Experience & Skills Required
Expertise in content creation and digital marketing management for arts or cultural organisations
Demonstrable experience in managing digital marketing for companies with multiple strands of delivery
Demonstrable experience of engaging audiences across a variety of channels and platforms
Demonstrable experience of conceiving and implementing effective multi-channel digital marketing campaigns, including paid promotions
Demonstrable experience in content production / commissioning, incl creating slick, consistent, effective, attractive, and professional asset design
Demonstrable experience with photography, videography, copywriting, digital publishing and generating traffic
Experience of fundraising marketing activity
Proficient in using remote working tools such as Google Suite (incl Drive, Docs, Sheets, etc), Asana, Slack
Ability to tailor communications to different groups, incl non-arts audiences
Brand awareness : CoDa positioning, competitor positioning
Excellent research, organisational, and time management skills
Experienced, confident communicator, able to speak on behalf of colleagues and organisation
Ability to manage multiple workstreams and stakeholders
Highly developed audience and market awareness
Enthusiasm for staying informed on emerging digital and wider marketing trends.
Apply through the email address provided under the "Apply" button