Preferred Location: New York, NY, USA
WHAT WE DO MATTERS:
Here at The Knot Worldwide, we believe in doing work that matters. In 16 countries around the world, our leading family of brands (The Knot, WeddingWire, Bodas, Hitched, The Bash, The Bump, and more) inspire, inform, and celebrate our communities as they move through life’s milestones. Our couples and business partners depend on us. They're all in. So are we.
ABOUT THE ROLE AND OUR TEAM:
The detail-oriented and collaborative Senior Content Strategist will assist with special projects as well as providing support for the broader Content Strategy team. You will bring a strong understanding of the digital editorial landscape, an SEO perspective anchored to monitoring strategy success over time, and a solutions-oriented mindset to ensure each article we publish is in service of our team’s goals and our users. You enjoy thinking about “the why” behind decisions, and can express your point of view when needed. You work quickly, prioritize creative problem-solving and understand how editorial strategy impacts TKWW’s business at large. You will work closely alongside editors, content strategists, data analysts and marketers and report into the Director of Content Strategy.
This is a temporary, part time (up to 29 hours/week) role slated to go through the end of the year.
Responsible for assisting in the day-to-day content strategy across multiple content verticals for our US wedding brands, including but not limited to Fashion, Travel, Planning and Gifting
Create content strategy outlines (including conducting keyword research and SERP analysis) for digital editorial assignments. Additionally, you will help identify assignment opportunities in order to drive traffic and achieve other team goals
Execute content and site section audits in close partnership with our SEO team to determine a go-forward strategy and tactics that will achieve goals
Design and provide actionable reporting to teammates and stakeholders; analyze traffic, keywords rankings and conversion data to summarize findings, share key takeaways and enable Editorial leaders to make strategic decisions
Collaborate with editors, SEO analysts, other content strategists and team members regularly on content opportunities and ideas
SUCCESSFUL CANDIDATES HAVE:
5-7 years of experience working in a content marketing, SEO or audience development role
Expert understanding of user intent and the latest SEO best practices; experience using
Experience using analytics tools such as Google Analytics, Parsley to pull reports and leverage data to make decisions as well as SEO tools such as SEMrush, Google Search Console, AdWords
Experience working on an affiliate content strategy and/or content strategies designed at directly supporting revenue
Firm grasp of digital editorial best practices and workflows, including basic HTML, CMS experience, digital writing, editorial integrity/ethics and more
Ability to balance multiple projects and initiatives at once; flexible and agile mindset
Knowledgeable about digital content business and monetization models; experience leveraging digital editorial content to achieve business goals
Extreme attention to detail, commitment to accuracy as well as strong written and verbal communication;
Comfortable working independently and able to make confident decisions, while able to collaborate with team members and be open to other perspectives
At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!
WHAT WE LOVE ABOUT YOU:
You Dream Big. You iterate and experiment to drive innovation.
You Love Our Users. You keep our global community at the center of everything you do.
You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
You Hustle Every Day. You favor urgency and own your outcomes.
You Win Together. People are at the heart of our success and you play as a team.
WHAT YOU LOVE ABOUT US:
We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.
TKWW’s approach to the future of work: At the onset of the coronavirus pandemic, TKWW pivoted all global employees to remote work while prioritizing physical and mental wellbeing. While the majority of our global offices are open and available at this time, all TKWW employees have the ability to work remotely full time through the length of 2022. Upon entering our “new normal”, TKWW will pilot a hybrid work model where employees will have additional flexibility. (Note: employees who were hired into remote positions will continue to work fully remotely.)