Build Client Trust - Branding Essentials
Matt Dowling
Meet Your Instructor
Length: 00:01:26
Branding Essential
Length: 00:03:20
Establishing Your Brand
Length: 00:06:36
Brand Message
Length: 00:02:24
Brand Story
Length: 00:02:28
Taglines & Slogans
Length: 00:01:58
Brand Identity
Length: 00:05:24
Branding Your Socials
Length: 00:01:44
Summary
Length: 00:01:37
Course Description
Designed for: Aspiring, early-stage, and growing freelancers
What You'll Learn
At the end of this branding course, you will be able to confidently talk about your service, values and strengths as the best choice for your clients. You'll learn how to position yourself in the industry and develop new ways to communicate your value.
Your Instructor
Matt Dowling is an entrepreneur, campaigner, speaker, activist, writer and consultant who has been featured on radio, podcasts, in print and online publications including The Guardian, The Times, The Financial Times, The Independent, The Huffington Post, BBC, RTE and LBC, discussing a range of entrepreneurial topics, fighting for the rights of the self-employed and addressing issues faced by freelancers.
Prior to founding the Freelancer Club, Matt was an international photographer for over 10 years and co-founded Top International Magazine, an editorial fashion publication distributed in LA and New York. Matt also founded Shooting Beauty, Green Leaf Digital, Freelance Academy, and & Then Some.
Matt represents freelancers at exclusive round-table discussions with influential change-makers from Harvard, UAL, and NASA and continues to work with thought leaders and politicians to change legislation in Parliament.
Regarded as one of the leading voices in the freelance sector, Matt is regularly quoted on freelance and entrepreneurial topics.
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