If brands are people, then visual identity is the walk, the talk, the clothes, and the hair, he told us. Does your brand strut down the street, flinging long blonde hair and rocking a peacock feather jacket, or does it somberly stroll in a well-tailored suit? Maybe you decided—instantly—that the peacock persona was wild and fun, while the well-tailored suit was competent and mature. That’s a first impression working its magic.
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