Write Creative Content for a Food Brand Expired

New York, NY, USA


At HelloFresh, we want to change the way people eat forever by offering our customers high quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

HelloFresh is looking for a hungry senior copywriter (pun always intended). 

One who will join a team of talented, driven creatives who have a knack for problem-solving and a passion for storytelling. The work you’ll create will meet business needs, yet satisfy your need to make awe-worthy creative that’s grounded in solid strategy.

Reporting to the Associate Creative Director, you’ll concept, write, and develop work from TVCs to OLVs, and every acronym in between. These projects will range from large conceptual campaigns to quick-turnaround performance-driven marketing. 

And throughout it all, you’ll appreciate the importance of teamwork: not just among your creative team but between all the different departments that make up HelloFresh.

You Will

  • Concept, write, and develop a range of creative work; from performance-driven marketing to larger conceptual campaigns. 
  • Work on branding projects and product-focused initiatives.
  • Collaborate with different designers and copywriters, as well work independently at times.
  • Work with different departments to understand and execute on the business needs and objectives. 
  • Present your work, pitching and selling your ideas with both enthusiasm and clarity.
  • Occasionally help to mentor members of the team with less experience than you.
  • Continue to learn and to grow as a professional and as a creative

You Are

  • Someone who loves words and wields them well. Storytelling is your forte, yet you appreciate brevity and can skillfully execute on it.
  • Highly conceptual and have experience in creating strategic creative concepts that can transcend mediums while meeting business objectives. 
  • A versatile writer who has experience with both advertising and branding, and understands the difference between the two. You can also execute across platforms and tailor your copy accordingly. 
  • Organized, with a proficiency in time management, prioritization, and communication.
  • A strong presenter who can articulate ideas clearly and passionately; not just on the page, but also in person. 
  • A great collaborator, communicator, and (at times) cheerleader. You work well with members of different departments and your fellow team members. You’re also supportive and encouraging of your teammates.
  • A culture fit; someone who interacts with positivity, professionalism, passion, and kindness. 

You Have

  • A BA in communications, creative writing, journalism, or similar experience.
  • 4+ years experience as a copywriter, ideally with agency experience
  • A portfolio with relevant work.
  • The ability to thrive in a fast-paced, collaborative environment.

About HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work!

At HelloFresh, we embrace diversity and inclusion. We are an equal opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.


£5000 or higher

Job Date

15 Feb 2023






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