New York, NY, USA
Associate Social Media Editor, Us Weekly
Reports To: Director, Social Media
Support the daily output of Us Weekly content to Facebook, Instagram, Threads, and X to drive traffic back to the site.
Work with Social Media Director to engage and grow audiences across social platforms. Create original content and source UGC content to drive engagement & conversation.
Assist with community management to drive authentic interactions, maintain brand image, and tone across all social platforms.
Identify trending and viral news to support driving sessions through social platforms. Leverage insights to create clever angles and shareable headlines.
Support content distribution strategies through promotion tactics including repromotion and recycling top posts across platforms.
Implement new social media tactics and strategies working alongside the Social Media Director
Assists with major initiatives as well as day-to-day news operations, video, social takeovers, cover rollouts, and more.
2+ years of experience in media and/or publishing.
Must be obsessed with entertainment and celebrity news. Pop culture expert fluent in what's trending and always plugged in to latest conversations.
Demonstrable experience identifying shareable and viral content for a sizeable social media account.
Excellent writing skills, strong command of AP style, and a sharp wit. Able to quickly craft social copy, headlines, and pop culturally relevant captions.
Ability to abide by and enforce Us Weekly brand guidelines.
Strong knowledge of social media platforms and trends. Basic understanding of the native tools and insights.
Experience with social publishing software such as True Anthem/ Social Flow/Dash Hudson.
Comfortable with Google Suite and/or Microsoft Office.
Effective communication and experience working across multiple departments.
Excellent organization and time management skills.
A blend of collaborative skills as well as being an independent self-starter.
Flexible and has the ability to shift gears quickly between multiple campaigns and projects.
Cool under pressure with a pleasant and professional demeanor especially when interacting with talent and celebrities representing Us Weekly.
20 hours per week
Rate - $35/hr