Associate Social Media Editor, Us Weekly

Reports To: Director, Social Media

Responsibilities:

• Support the daily output of Us Weekly content to Facebook, Instagram, Threads, and X to drive traffic back to the site.

• Work with Social Media Director to engage and grow audiences across social platforms. Create original content and source UGC content to drive engagement & conversation.

• Assist with community management to drive authentic interactions, maintain brand image, and tone across all social platforms.

• Identify trending and viral news to support driving sessions through social platforms. Leverage insights to create clever angles and shareable headlines.

• Support content distribution strategies through promotion tactics including repromotion and recycling top posts across platforms.

• Implement new social media tactics and strategies working alongside the Social Media Director

• Assists with major initiatives as well as day-to-day news operations, video, social takeovers, cover rollouts, and more.

Basic Qualifications

• Bachelor's Degree

• 2+ years of experience in media and/or publishing.

• Must be obsessed with entertainment and celebrity news. Pop culture expert fluent in what's trending and always plugged in to latest conversations.

• Demonstrable experience identifying shareable and viral content for a sizeable social media account.

• Excellent writing skills, strong command of AP style, and a sharp wit. Able to quickly craft social copy, headlines, and pop culturally relevant captions.

• Ability to abide by and enforce Us Weekly brand guidelines.

• Strong knowledge of social media platforms and trends. Basic understanding of the native tools and insights.

• Experience with social publishing software such as True Anthem/ Social Flow/Dash Hudson.

• Comfortable with Google Suite and/or Microsoft Office.

Desired Characteristics:

• Effective communication and experience working across multiple departments.

• Excellent organization and time management skills.

• A blend of collaborative skills as well as being an independent self-starter.

• Flexible and has the ability to shift gears quickly between multiple campaigns and projects.

• Cool under pressure with a pleasant and professional demeanor especially when interacting with talent and celebrities representing Us Weekly.

20 hours per week

Rate - $35/hr