Social Media Manager Expired

London, UK


Social Media Manager

We're seeking a motivated, entrepreneurial, creative, sales-savvy and community oriented Social Media Manager to lead our social media efforts, boost audience engagement, and elevate our brand presence to new heights.

About fettle;

Fettle is a rapidly expanding bike repair and service business that is dedicated to promoting sustainable transportation and making cycling more accessible for everyone. We obsess about providing the highest-quality maintenance for bicycles of all types. We believe that our success depends on working collaboratively, continuously learning, and always putting our customers first.

Last year, we launched a new partnership co-locating with Kwik Fit centers. Marrying the cycling and automotive industry is a bold move and it’s paying off. That’s why this year is all about expansion and helping people, everywhere, stay safe on the roads. 

Cyclists using the fettle service benefit from:

  • Super-Convenient, Central Locations: We’re building up an unrivaled network to cover the hotspots where cyclists most need support.

  • Handy Collection Service: Convenience is key. We’ll even collect and drop off bikes from peoples’ houses.

  • Smooth, Simple Technology: As well as being into our bikes we are also tech geeks. We lean on software to make the whole experience easy for cyclists and allow mechanics to work efficiently.

  • Quality Services: Not only are our mechanics the best in-class, we are a friendly company who is obsessed with giving our customers unbeatable services. Check out our reviews for yourself 

About The Team & Role.

You will be part of our marketing team, which consists of: the Brand & Marketing Lead and the
Partnerships & Community Manager. The new person joining will work closely with and report directly to the Partnerships & Community Manager, assisting with their strategies and content related to partnerships, community engagement, driving sales, and implementing creative campaigns.

Candidate sought: a dynamic social media manager with an interest in cycling, ready to lead our brand's online presence. Prior experience is a plus, but enthusiasm for social media and bikes is paramount. You'll be at the forefront of shaping our online presence, spanning our core London locations and upcoming expansion cities.

Key Objectives:

  • Together with a Partnerships & Community Manager, develop and execute a robust social media strategy to boost brand awareness and engagement within the cycling community.

  • Create compelling content across platforms to showcase expertise, share maintenance tips, and promote offers.

  • Grow and engage our social media audience authentically through interactions, collaborations, and community engagement.

  • Research and initiate conversations with cycling clubs, local communities and potential partners for collaborations to further expand our brand presence and reach.

  • Research and collaborate with brand influencers to amplify brand messaging and reach target audiences effectively.

  • Monitor channels for inquiries and feedback, ensuring timely responses and maintaining a positive brand image.

  • Support Partnerships & Community Manager in analyzing performance metrics to optimize strategies and drive traffic and conversions.

  • Collaborate with internal teams to align social efforts with business goals and support initiatives 

  • Stay updated on industry trends and platforms to innovate and stay competitive.

  • Required: Travel readiness crucial for expanding into new cities.

Now, let's talk about what you bring to the table:

We'd love it if you have..‍.

  • A passion (or even obsession!) for all things cycling, bikes and bike repair.

  • Successful track record in driving customer acquisition through social media campaigns.

  • Determined, energetic, and proactive attitude.

  • Creative problem solver with strong communication skills.

  • Digitally savvy with the ability to create content including reels across multiple platforms.

  • Collaborative team player focused on both team success and individual performance.

  • Quick to spot social media and PR opportunities for content ideas.

  • Results-driven and commercially savvy.

  • Able to go beyond the brief to surprise and delight.

  • Eligibility to work in the UK.

And now, the numbers:‍

  • Salary: Part time (16 flexible hours a week): £24,000 FTE  

  • Location: Mostly based in fettle locations / cities Fettle serves. Most workshops are London based today.


As a fettler, you’ll get:

  • Trade prices on bike parts and accessories from the day you start, to keep your own bike going for a better price.

  • 20 days holiday, plus your birthday and bank holidays (pro rata if part time)

  • Training opportunities - we invest in your development

Interview Process‍

We have created an interview process that is quick and easy, helping us to get to know you and vice versa. Once you’ve applied, you can expect us to arrange a quick phone call with you if we feel you have the right profile. Next, we will ask you to come in and meet the team for a presentation and interview. If all goes well, you can expect an offer very shortly after.

To Apply

If the role and company we’ve described in this advert sounds like a bit of you, then we’d love to hear from you! To apply, please send your CV, portfolio and answer these 3 questions to the email address provided after clicking the "apply" button.

  1. What makes you the right person for this opportunity?

  2. What is your understanding of what makes Fettle special?

  3. What do you think would be most challenging about this role?

Come join us on this exciting journey towards sustainable travel. We can't wait to welcome you to the team!


Under £250

Job Date

12 Mar 2024






Social Media Marketing


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