Marketing & Events Officer

Introduction

We are looking for a proactive Marketing & Events Officer to join our small team at the London Museum of Water & Steam. This is a new role and is a key part of the team, delivering our marketing, social media, website and promoting events for the Museum.  This is the role that will create a buzz around the Museum and our activity, and actively take part in all that’s going on – it’s a creative role packed with new ideas and ambition.

About the London Museum of Water & Steam

The London Museum of Water & Steam is an outstanding independent Museum based in an historic site, a Georgian water pumping station in Brentford, West London.  We tell the story of a city’s mission for clean water and the innovative steam pumping methods used to distribute it to millions.

The site was saved from demolition by volunteers in the 1970s. We are home to a unique collection which tells the story of water from Thames to tap, including some of the largest pumping engines in the world. The pumping station has been an important part of West London since 1838 and this continues today.

We’re a Museum with ambition.  We can have big impact on some of the most important issues today.  We are centred on water, a critical commodity that needs our voice, and energy, and the future of energy is a current conundrum that the whole planet needs to solve.  In this context, we want to broaden our historical stories, anchoring them in the present and demonstrating their relevance to the future.  We make our history accessible to a wide range of people from families with small children to specialist enthusiasts and everyone in between, inviting them to join our community and share our story. Our Museum is special and we want to spread the word.  We want to extend our reach, engaging with more people and more diverse groups and preserve our Museum and site for future generations.

We are still a majority volunteer organisation with over 50 volunteers and just 12 staff members who look after 24,500 visitors per year, including over 4500 primary school pupils.

The Museum is a charity and a membership organisation with an energetic and enthusiastic team of trustees leading the way.

The Team

The London Museum of Water & Steam is a small, focused team. The role reports to the Finance & Development Lead.  The successful candidate will also work closely with the Front of House Officer, the Engagement & Interpretation Officer, and the Collections Officer.

The team is assisted by a team of Duty Managers and freelance team members supporting funded projects and our learning offer.  The part time staff team works alongside a dedicated team of over 50 volunteers and liaises closely with our Museum Trustees.

The Museum’s Collections

The Museum is home to the world’s largest collection of stationary steam engines, including four rotative and five Cornish Beam engines. We also have a steam fire engine, a waterworks railway with two locomotives and an archive.

We want to look after our collections and inspire our visitors and community with their ingenuity and relevance today. We want to help people access the collections and connect them to their own lives in a way that helps to achieve positive impact for people and the planet. We want to work with our volunteers to enable the archive to be accessible and inform our interpretation and the stories we share in a deeper way. We’re maintaining the running of our engines, in the most sustainable way possible so we can continue to share them with all our audiences and stakeholders.

Responsibilities

Marketing

• Support the design, production and distribution of all relevant internal and external marketing print and promotional materials.
• Owning the development and evolution of the Museum’s brand, and branding concepts, and ensuring it is applied consistently across all marketing and promotional channels (digital and non-digital). 
• Design and build visual assets (images, banners, posters etc) and generate stories to use across social media, marketing, and promotional activities. 
• Develop a tone of voice/character for marketing and media outputs.
• Manage small marketing campaign budgets and timing schedules ensuring that all activity is delivered on time and on budget.
• Analyse campaign results using the insight to inform future sales and marketing initiatives.
• Design, test and roll out new creative approaches for social media campaigns and email campaigns to promote our offer and activities, identifying and implementing opportunities to grow our audiences.
• Assist with uploading and updating social and other media content and venue hire listings and monitor web analytics to maximise traffic and generate enquiries.
• Stay well informed of social media trends to inform future campaigns, asks, and tactics.
• Website optimisation, including identifying new content opportunities and other on-page tactics to increase donation traffic.

Events

• Responding to reactive enquiries via telephone or email and supplying the client with a bespoke proposal based on their event brief.
• Supporting the delivery of events as required.
• Account managing clients to increase repeat bookings.
• Ensuring that all financial information relating to events is recorded accurately.
• Supporting identifying and approaching new business opportunities.
• Administrative tasks such as raising invoices, purchase orders and creating contracts for confirmed bookings.
• Champion the promotion of venue hire offers through relevant industry marketing channels.
• Positively promote the London Museum of Water & Steam and our core values.
• Any other daily duties which are relevant to the role.

Team Contribution and Culture

The role is part of a small team who lead the operation and development of the Museum in association with our Volunteers and Trustees.  In this respect you will be expected to:

• Work alongside and support colleagues to achieve the Museum’s vision, values and objectives.
• Ensure the Museum adopts an audience-focused and socially and culturally inclusive approach to its work.
• Promote equality of opportunity in the delivery of services.
• Contribute to a positive, forward-looking, and result orientated organisational culture

Person specification

We are looking for enthusiastic and proactive person who brings with them:

• Experience of delivering successful digital and marketing campaigns.
• Hands-on experience running social media stories and advertising campaigns from start to finish.
• Demonstrable experience of the Meta Business Suite (Facebook and Instagram), with a working knowledge of other social media platforms also desirable.
• Experience of using digital design and website packages (InDesign, Illustrator, Photoshop, WordPress etc)
• Hands-on expertise managing email marketing campaigns from start to finish – including copywriting, audience targeting and segmentation, email build, send, and performance review – with experience of MailChimp or similar platforms.
• Ability to monitor key performance indicators relating to campaigns and forming recommendations for how performance can be optimised over time.
• Up to date knowledge of digital marketing trends, with a particular focus on social media and email marketing.
• Excellent copywriting, editing and proofing skills, with great attention to detail.
• Experience of editing photographs and/or videos and social media graphics, and/or working with freelancers/agencies to develop strong visual communications content.
• Understanding of the wider not-for-profit/heritage sector.
• Good networking skills, to make and maintain connections.
• The ability to negotiate to ensure the best outcome for all.
• The ability to work with private and corporate clients on all levels.
• Experience of financial and administrative processes.
• Proven customer service skills.
• A willingness to try new ideas and create possibilities, remaining up to date with current museum and cultural heritage thinking.
• Experience of working and engaging with a range of stakeholders and audiences.

Personal qualities

• Outstanding communication, interpersonal and presentation skills.
• Excellent organisational and time management skills and able to deliver across multiple projects and competing priorities.
• A love of collections and the heritage environment.
• Excellent listening skills and approachable nature.
• Responds positively to change and new challenges.
• A keen team player, happy to work and learn alongside a team.
• Excellent organisational and time management skills.
• Good humour, enthusiasm and emotional intelligence.
• The ability to represent the Museum as an ambassador.

Terms of appointment

This is a part-time post: 15 hours (2 days) a week. We are flexible and can negotiate how the hours are allocated but it will include some irregular weekend work and must be on-site.

The successful candidate will be engaged as an employee and receive a pension contribution, holiday pay and other benefits.

How to apply

To apply, please submit a CV and covering letter succinctly outlining your experience and skills to Hannah Harte, Museum Director, at museum@waterandsteam.org.uk. Please ensure that your covering letter fully addresses the appointment criteria in the person specification.

We are an equal opportunities employer and if you have any accessibility needs please get in touch so we can make adjustments to the recruitment process. 

Closing date: 5pm, Thursday 14th March 2024

Interviews will take place in the week beginning 25th March 2024