Digital Copywriter for Therabody Expired

Description

About the job

Therabody is seeking a talented Digital Copywriter to join our team. The ideal candidate will have a proven track record of creating high-converting copy and content for digital channels and a passion for crafting compelling copy that not only engages our audience but also drives conversions. As a relentless self-starter and results-driven executor, this individual can seamlessly switch gears from crafting a smart, punchy product tagline to transforming scientific, technical information into digestible, consumer-friendly copy. This role will play a crucial role in shaping our brand voice and communicating our value proposition effectively across various digital platforms.
This is a temporary role.

Key Responsibilities

  • Craft persuasive product descriptions, headlines, CTAs (Calls to Action), and other digital content that resonate with our target audience and drive conversion

  • Utilize UX/UI best practices to enhance user experience and encourage action at every stage of the customer journey

  • Optimize copy for search engines (SEO) and paid search (SEM) to improve visibility and drive traffic

  • Test and iterate copy based on performance metrics and user feedback to continuously improve conversion rates

  • Collaborate closely with the marketing team to understand target audience personas, brand messaging, and campaign objectives

  • Conduct thorough research on industry trends, competitor strategies, and keyword analysis to inform content development

  • Ensure consistency in tone, style, and messaging across all touch points to maintain brand integrity

  • Stay up-to-date with industry developments and emerging trends in digital marketing and copywriting

The Right Person Would Have

  • 5+ years in writing for ecommerce copywriting with a focus on direct-to-consumer brands.

  • Bachelor's degree in Marketing, Communications, English, or related field.

  • Strong understanding of UX/UI principles and how they impact conversion rates.

  • Expertise in SEO and SEM strategies, including keyword research and optimization techniques.

  • Excellent written and verbal communication skills with meticulous attention to detail.

  • Ability to be a self-starter who works collaboratively in a fast-paced environment with tight deadlines.

  • Proficiency in content management systems (CMS), Figma, Asana and familiarity with digital analytics tools.

  • Portfolio showcasing relevant work samples and demonstrated results.

  • Knowledge of AP style guidelines

Rate

Competitive


Job Date

22 Jun 2024


Duration

Project


Discipline

Writer


Skills

Copywriting


Location   Remote Work

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Additional Info

Job created

05/06/2024


Note

The owner of this listing has agreed to abide by the minimum wage requirements of the country

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