I’m the founder of a London-based fine jewellery brand specialising in bespoke diamond jewellery and engagement rings. I’m looking for an experienced Social Media Marketing Manager to take ownership of my Instagram presence and help elevate the brand through consistent, high-quality content.

This role is ideal for someone who understands luxury aesthetics, storytelling, and growth on Instagram, and who enjoys working closely with a founder-led business.

⸻

The role

You’ll be responsible for managing and growing the brand’s Instagram, from content planning through to execution, filming and editing.

Key responsibilities include:

• Filming content (primarily Reels and Stories)

• Editing content to a high standard, aligned with a luxury brand aesthetic

• Coming up with creative, on-trend Instagram content ideas

• Planning and posting 5 grid posts per week

• Posting 3 stories per day

• Organising and coordinating regular content days and photography shoots

• Keeping up with Instagram trends, formats and algorithm changes

• Supporting engagement and community growth

⸻

About you

• Proven experience managing Instagram accounts for brands (luxury, fashion, beauty or jewellery experience is a strong plus)

• Confident filming and directing content in real-life settings

• Strong editing skills (Reels-first mindset)

• Organised, proactive and full of ideas

• Comfortable working with a small business / founder directly

• London-based (or able to attend content days in London)

⸻

Role details

• Freelance / contract role (open to discussion)

• Ongoing work

• London-based / hybrid

• Competitive rate based on experience

⸻

How to apply

Please include:

• A short introduction

• Instagram accounts you currently manage or have managed

• Examples of Reels/content you’ve created

• Your availability and rates