Harrods
HARRODS IS A LONDON-BASED LUXURY DEPARTMENT STORE WITH A HIGH END AESTHETIC.
LAUREN REDESIGNED THE SERVICE AND MARKETING EMAILS GIVING THEM AN ELEGANT, SOPHISTICATED LOOK AND FEEL AS WELL AS MAKING THEM EASY TO READ AND CLICK THROUGH TO THE RELEVANT PART OF THE WEBSITE. THIS HAS IMPROVED CTR, AOV AND CONVERSION ACROSS EVERY DEPARTMENT.
LAUREN ART DIRECTED A PHOTOSHOOT FOR THE EMAIL IMAGERY MAKING IT MODERN, CLEAN AND FEATURED THE CLASSIC HARRODS COLOURS OF GREEN, GOLD AND BLACK KEEPING EVERYTHING ON BRAND.
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