Malmaison
Creative Design, Brand Development and Brand Guardianship
Scope: A boutique hotel chain brand that had lost it's way with poor messaging - it needed a strategic repositioning and a more unified and high energy look and feel; continued brand development was curated across all media.
Tasks: Brand Strategy | Concept Design | Brand Identity | Brand Guideline Development | Tone of Voice | Menu Design & Engineering | Website & eMail Front-End Design | Art Direction
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