Brightest Nature Series
https://vimeo.com/771598920/33803ea997
Elements including light green, bright yellow, and snowflake
pink are full of Brightest Nature Series. This creation is in line with the
trend that bright colours are coming back. This creation is fundamentally
driven by societal movements towards sustainable cosmetics. The downsides of
cosmetics production result in deforestation, high animal extinction rates,
increased CO2 emission, adverse quality of fresh water and other rapidly
depleting natural resources. The environmental impacts have been aware societal
wide. However, make-up artists couldn't compromise finishing effects by 100%
turning to sustainable cosmetics when green ingredients are partially existing
in some product categories. Others are under-developed and hence not ready for
market adoption.
Furthermore, to win market acceptance of sustainable
cosmetics is challenging. Facing unknown cosmetics made of green ingredients,
clients naturally raise millions of questions. For example, whether sustainable
cosmetics cost more; whether manufacturing technologies in incorporating green
ingredients into cosmetics production become mature and reliable; how to verify
the percentage of sustainable new and raw materials used to exclude the
possibility of 'green hypes'. Though the points could be easily communicated in
chemistry and material science terms, such communications could be daunting and
nonattractive in consumer world. The best tool to verify the existing
percentage of green ingredients in the future would be blockchain (DLT). At
consumer end, this means download an app and scan labels or products to verify.
As smart device adoption becomes prevalent, the continuation of verification
via smart device end would make consumers feel convenient and gradually
establish trusts towards sustainable cosmetics.
The starting point of adopting sustainable cosmetics while
managing market acceptance is to introduce cosmetics sourced from market ready
sustainable brands of various sustainability related certifications, accessible
via major consumer markets. The planning will turn into a reality when
"Sustainability Series" is soon published.
What's meant by market ready?
- displayed on shelves of major shopping malls;
- developed and produced by well-known conventional
cosmetics brands;
- at least launched online and market successfully;
- featured in top media such as Vogue Magazine.
Make-ups within Brightest Nature Series are not created by
cosmetics of green ingredients but to raise alerts to growing environmental
impacts should we stop changing. Changes are always hard financially and
behaviourally. Yet, if we are fear for overcoming the challenges to realize
positive changes, we are sliding into worse positions. Brightest Nature Series
is worded as "Brightest" rather than "Darkest" to expect
positive changes sooner rather than late. Dramatic transitions and animations
are enhanced in the 2nd half of the video to stimulate thoughtful reactions.
Should we stop changing, the disastrous moments may be arising.
You may notice that background images inserted in both
Celebration Series and Brightest Nature Series are stimulating efforts of
reversing negatives in futuristic cosmetics. The future mysticism themes are,
therefore, belief driven.
The artistic make-up is suitable for nature-related
photography shoot for exhibition, fashion design shoot for branding, and
sustainable cosmetics shoots for product launch. The abstract theme is not
created to match daily and street dressing.
BG Images: Lili des Bellons https://www.behance.net/gallery/154860855/September-October
BG Music: Salvation [Inspiring Uplifting Orchestra] – Ghostrifter Official (No
Copyright Music) https://www.youtube.com/watch?v=b487O0qTpXo
Newly Adopted Cosmetics:
- Glossier Skywash Eye Shadow - Lawn/Fresh Green Colour;
- Glossier No.1 Pencil - Perfect Glide Eyeliner -
Ochre/Dandelion Yellow Colour;
- NARS Douro Single Eyeshadow - Bright Matte Yellow Colour;
- Hourglass Glitter Eyeshadow - Vivid/Sparkling Dark Green
Colour;
- KIKO Milano Lip Liquid Pen - 3D Hydra.
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