Branding Website Design & Marketing for Familiarisation Videos
Familiarisation Videos is all about making information more accessible and inclusive, especially for those dealing with accessibility challenges and social anxiety. With their mission-driven approach, they were eager to expand their impact through a solid marketing strategy that aligned with their values.
I kicked off the project by diving deep into Familiarisation Videos' branding, mission, and audience to understand their market challenges and find ways to enhance their presence.
Using their original logo as a starting point, I crafted a cohesive branding strategy, refining the logo to reflect their commitment to accessibility and social inclusion. This included creating a consistent set of branding elements like colours, fonts, and visuals to ensure a unified look across all their materials. I also designed a range of graphic assets, from brochures to presentation templates, with accessibility in mind to make sure everyone can understand their message.
At the same time, I designed and developed an accessible website. We keep the content updated regularly to stay true to their mission. Plus, we launched a targeted social media strategy across various platforms to expand Familiarisation Videos' reach and engagement, using different content formats to spark community interaction and raise awareness about accessibility and social anxiety.
My comprehensive marketing and graphic design package helped Familiarisation Videos strengthen their brand presence, boost engagement, and reach a wider audience. The polished branding elements effectively convey their mission and values, while the accessible website design ensures inclusivity for all users. Our strategic social media efforts foster meaningful connections with both viewers and venues, spreading awareness about accessibility issues and social anxiety.
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