Emperor Divers - Rebranding
Project Overview :
Emperor Divers is a well-established dive travel company operating in stunning destinations such as the Red Sea, Maldives, Solomon Islands, and Indonesia. With a mission to offer transparent, safe, and unforgettable dive experiences, they carry the tagline "No Hidden Extras" — a promise of clarity and value.
Design Objective :
The goal of this rebranding project was to refresh the Emperor Divers brand with a modern, clean, and professional identity while preserving its approachable and adventurous personality. The identity had to reflect both the excitement of underwater exploration and the trustworthiness of a global dive brand.
Scope of Work :
• Logo refinement and system
• Color palette development
• Typography system
• Brand applications:
• Stationery
• Exhibition booth
• Uniform design per region
• Vehicle livery
• Digital & print materials
Emperor Divers is a well-established dive travel company operating in stunning destinations such as the Red Sea, Maldives, Solomon Islands, and Indonesia. With a mission to offer transparent, safe, and unforgettable dive experiences, they carry the tagline "No Hidden Extras" — a promise of clarity and value.
Design Objective :
The goal of this rebranding project was to refresh the Emperor Divers brand with a modern, clean, and professional identity while preserving its approachable and adventurous personality. The identity had to reflect both the excitement of underwater exploration and the trustworthiness of a global dive brand.
Scope of Work :
• Logo refinement and system
• Color palette development
• Typography system
• Brand applications:
• Stationery
• Exhibition booth
• Uniform design per region
• Vehicle livery
• Digital & print materials
Visual Direction
The visual identity blends Sea Blue and Coral Orange, representing the vibrant ocean life and warmth of the Emperor Divers experience. The iconography and layout are purposefully bold and legible, supporting clear communication across various regions and platforms.
Results
The new identity system ensures consistency across all customer touchpoints, enabling the brand to scale globally while staying rooted in its promise: No Hidden Extras.
The visual identity blends Sea Blue and Coral Orange, representing the vibrant ocean life and warmth of the Emperor Divers experience. The iconography and layout are purposefully bold and legible, supporting clear communication across various regions and platforms.
Results
The new identity system ensures consistency across all customer touchpoints, enabling the brand to scale globally while staying rooted in its promise: No Hidden Extras.
To comment please sign in or register.