What is the future of content marketing?
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In a world where five per cent of branded content gets 90 per cent of the engagement, the green-field opportunity for B2B brands in content marketing appears to be closing. Where does this leave marketers?
To answer the question, we brought together leading marketers to share the findings from our research of over 500 European C-suites at our event ‘Back to the future of Content Marketing’. We were joined by Carrie Osman, Founder and CEO of brand consultancy CRUXY & Co who gave a keynote on the strategic principles that produce excellent work and Jeremy Waite, Evangelist at IBM, who shed light on how AI will change content marketing.
In a world where five per cent of branded content gets 90 per cent of the engagement, the green-field opportunity for B2B brands in content marketing appears to be closing. Where does this leave marketers?
To answer the question, we brought together leading marketers to share the findings from our research of over 500 European C-suites at our event ‘Back to the future of Content Marketing’. We were joined by Carrie Osman, Founder and CEO of brand consultancy CRUXY & Co who gave a keynote on the strategic principles that produce excellent work and Jeremy Waite, Evangelist at IBM, who shed light on how AI will change content marketing.
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