Complete 5 more courses to unlock your Certificate
Welcome!
Profit From Your Passion - Business Basics
A quick-start guide to turning passion into profit.
Meet Your Instructor
What Is A Freelancer?
The 4 Pillars of Freelancing
Jack of All Trades, Master of One
Learning Outcomes
Pre-launch
Registering a Business
Creating a Business Plan
The Importance of Early Money
Writing a Client Contract
Capital and Cash Flow
Tax Talk
Invoicing and Getting Paid
You’re The Boss!
Money Matters
Time Management
Community Support
Summary
Build Client Trust - Branding Essentials
Design a freelance brand that lands clients
Introduction
What is Branding
Establishing Your Brand
Brand Message
Brand Story
Tagline
Brand Identity
Social Media Brand
Summary
Land Regular Clients - Marketing Techniques
The principles of marketing for freelancers
An Introduction
The Principles of Marketing
Finding the Right Clients
Connecting with Clients
Outbound Marketing
Inbound Marketing
Social Media Marketing
Networking
Word of Mouth
Measure, Tweak and Take Action
Summary
Get Paid Your True Value - Sales & Pricing
Learn how to price with confidence and sell your value, not your time.
Meet Your Instructor
Finding Your True Value
Knowing The Numbers
Work Out Your Pricing
How to Handle the Meeting
How to Negotiate
Jobs Board and Agencies
Managing Clients
Creating An Invoice
Do The Work & Summary
Price Trap, Negotiation & Price Setting
Presented by Frederik Daneels
