‘'Cake A Risk' Store Concept - Window Display’
A space which tantalises the senses. Selling cakes and desserts which have no description, just a name. The customer is invited to take a risk and choose a dessert using only their eyes. The flavour is then revealed upon first taste. This image shows a simple model of the window display. Humour is used - with two cakes parachuting - showing the danger and playful side of the concept.
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