Hire a Property Photographer

Everything you need to know about how to hire a local Property Photographer

Hiring a property photographer can be a daunting task, especially if you're new to the world of real estate or looking to let out your home. Not only do you have to find someone who can take high-quality photos, but you also want someone who can make your listings stand out from the competition.

But fear not! With some research and insider tips, you can easily find the perfect photographer for your property listings.

First things first, let's talk about the importance of professional photography. As the saying goes, a picture is worth a thousand words, and in the property world, that couldn't be more true.

According to a study by the National Association of Realtors, properties with professional photos sold 32% faster and for a higher price than those with amateur photos. So, if you want to sell your listings quickly or attract renters for your Airbnb listing, and for top dollar, hiring a professional photographer is a no-brainer.

But with so many photographers out there, how do you know which one is right for you?

Photo: Matt Elson

Here are a few tips to help you navigate the hiring process:

• Look for experience and expertise.

While it's always a good idea to support up-and-coming photographers, when it comes to your property listings, you want someone who has a proven track record of taking high-quality photos. Look for photographers who have experience shooting properties and have a portfolio of work to show for it.

• Consider style and aesthetic.

Every photographer has their own unique style, and it's important to find someone whose aesthetic aligns with your own. Do you want bright and airy shots, or moody and atmospheric ones? Look for photographers whose work speaks to you and fits the look and feel of your listings.

• Don't forget about the details.

When it comes to property photography, the little things can make a big difference. Look for photographers who pay attention to the details and can capture the unique features of a property. From the perfect angle to highlight a stunning view to showcasing the intricate details of a custom kitchen, the right photographer will be able to bring your listings to life.

• Communication is key.

Finding a photographer is only half the battle. You also want to make sure you can communicate effectively with them to ensure that you get the results you want. Look for photographers who are responsive and open to your ideas and feedback. After all, you're the expert on your listings, and it's important that the photographer is able to bring your vision to life. To avoid any confusion, make sure that you're aligned on expectations before you start working together. 

• Don't forget about the budget.

While it's important to invest in professional photography, it's also important to stick to your budget. Don't be afraid to negotiate with photographers and see if they're willing to work with you on pricing. Be clear about your needs and budget, and ask for a quote that includes the number of photos, editing, and delivery time. You may also want to ask if they have any additional services, such as areal photography or virtual tours.

• Ask for references and check their reviews to ensure you're hiring someone reliable and professional.

Before making a final decision, ask for references from the photographer and check their reviews online. This will give you an idea of their reliability, professionalism, and quality of work. Look for photographers who have positive reviews and who are responsive and easy to work with.

Photo: Brendan O'Sullivan

Now that you know what to look for in a property photographer, it's time to start your search. There are a few different ways you can go about this:

1. Ask for referrals from industry colleagues or friends in the real estate business. Word of mouth is powerful, and someone you trust may have a photographer they can recommend.

2. Search online directories or websites like Freelancer Club to find photographers in your area. Browse reviews and ratings on photographers' profiles from past clients, which can be helpful in making your decision.

3. Attend local networking events or join real estate-specific groups on social media. These are great places to meet photographers and see their work in person.

Finding the perfect property photographer can be a bit of a process, but trust us, it's worth it. With the right photographer on board, your listings will stand out from the competition and sell or rent a lot faster.