A CHEAP SOLUTION THAT TURNED INTO AN OBJECT OF DESIRE. WORK PUBLISHED IN P.I.E BOOKS IDEAS UNBOUND.
I was very excited when I’ve got a briefing to design a film/documentary poster. It would be my first! As we know - the world is not perfect - there was a “but”: CLIENT HAD NO BUDGET FOR THAT. The film was about poor women that sell cosmetics (knocking door by door) in Amazonia - Brazil. AN ORANGE AND VERY CHEAP MIRROR WAS PART OF THEIR TOOLKIT TO SELL. You could see it all the time in the film. My solution came up immediately: WHAT WOULD BE BETTER THAN A MIRROR TO TALK ABOUT VANITY (NAME OF THE FILM)? WHY NOT USE EXACTLY THIS SMALL MIRROR (A5 SIZE) TO BE THE POSTER? At the festival, where we could see all those default size film posters - there it was - THE TINY ORANGE MIRROR STANDING OUT. PEOPLE WENT NUTS with it and spent the whole festival chasing the director TO GET ONE MIRROR. We knew it would happen so we produced a lot of them to distribute. When the documentary was bought by a big channel, in the launching day at cinema, they’ve produced more mirrors as a gift for the guests.
Concept / Art Director / Designer: Caterine Loures | Artwork: Caterine Loures
Client: Jobi Films
Client: Jobi Films
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