the beyond group
Marketing, Advertising and PR

Scrunch – Blogger Event

Leading their inaugural blogger event – launched scrunch as a prominent influencer marketing start-up within the local community and abroad. I on-boarded sponsors (local and international fashion labels), hand selected bloggers to attend along with media, overall creative direction and the design of press material. The event campaign was a success which won the start-up a second round of funding, increased their social following by 5.8% over the the Q3-4. and increased their international influencer clients by 4% over the Q3-4.

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