Travel Photography Case Study: Saint Helena
Saint Helena is a volcanic tropical island situated in the midst of the Atlantic Ocean. It is considered one of the most remote inhabited islands in the world.
When Saint Helena Tourism contacted me about a brand new photographic refresh, I approached the assignment with the intention of uncovering unexplored sides of the island and celebrating the diversity of its ecosystem. The photographic approach was chosen on the basis of faithfulness to St. Helena's core identity and personality: colour palette rich in contrast, layered composition, and warm stillness pervading each shot. Over the course of seven days spent on the island, I tried to capture and integrate local faces, hidden town corners and new perspectives with the whole array of scenarios on display: tropical forest, countryside, desert, steep hills, and rugged coastlines.
Here is an overview of this Atlantic gem's new visual identity.
Capital of Saint Helena, with a population of 629 and over 100 listed buildings - mostly built by the East India Company in the 18th century - Jamestown was founded in 1659. The city is connected to the above Ladder Hill Fort by the Jacob's Ladder, 699 steps with a current ascending record of 5 minutes, 16.78 seconds.
Jonathan the tortoise is the oldest living terrestrial animal. Hatched in the Seychelles, he was brought to Saint Helena towards the end of the 19th century. As he officially turns 190 years old in 2022, it's worth remembering that an official birth date is still missing, and Jonathan may as well be over 200 years old.
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