Campaign for Cușma.md
This project was created for the brand Cușma.md, with the main goal of reimagining the traditional cușma in a modern style tailored to young people aged 16-20.We chose the Y2K aesthetic, characterized by vibrant colors, bold textures, and a retro-futuristic vibe.
The cușma, a traditional Moldovan headpiece, was incorporated into contemporary outfits, creating a striking contrast between tradition and current trends.The result is a unique fusion of old and new, redefining how young people can embrace cultural heritage in a modern context.
Team:
Concept, Photography & Retouch: Nathaniel Kowalsky
Styling: Taisia Pavliușcenco
MUA & Hair: Ecaterina Șcerbataia
Models: Zaharia Ion, Ariadna
To comment please sign in or register.