Cecilia Righini
Creative Director, Graphic Designer

Smart City - Hostile Design

Are you working in the area and looking for a nice place to rest from 2 to 4pm*? Are you a tourist who needs to take a break* from a frenetic and rush tour of the city? Are you a business owner trying to implement your walk-ins?
We have the Solution for you! Smart City. A new and fun way to criticise hostile design.
*Mon-Fri only, for maximum 30 minutes. Terms and conditions apply.
Smart City is an ironic response to the rapidly increasing adopting of Hostile Design in metropolitan cities. Public spaces are meant to be open and accessible to all, but we often do not realise how many elements we interact with might be in fact an obstacle for other people – e.g. benches with armrests in the middle to make sure homeless people do not sleep with them, racist CCTV which have trouble identify black people's faces, etc. I selected the public space in front of a shop I used to work, so I could monitor the area for a long period of time, and I analysed how people interacted with the space and the various elements in it.

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