London hosts some of the world's leading designers and you can hire designers without the hassle.
How can I find a skilled graphic designer in London?
Firstly, it's worth asking, 'what type of Graphic Designer am I looking for?'.
If you have a specific project, we can help you source a freelance Graphic Designer in London in no time. What's the cost? Let's look at some of the most common sectors and provide typical services and costs.
What type of Graphic Designer do I need for my project?
Let's get the jargon out of the way. When writing your brief, it pays to throw in a couple of industry terms so the Graphic Designer knows they are not dealing with a novice.
Here are a few terms to note when posting a job to hire a graphic designer to make you sound in-the-know.
Remember, there are designers who specialise in a range of areas from typography, motion design, logo design to art workers and animators.
There is plenty of crossover, however, if you have a specific project, knowing the title of the discipline is half the battle.
Brief - Outline of the project
Typography - The artistic arrangement of type in a readable and visually appealing way
Body Copy - the main part of the text in your design
Hierarchy - The visual arrangement of design elements in a way that signifies importance
Ask yourself, 'what type of Graphic Designer am I looking for?' We'll look at some of the most common sectors and provide typical services and costs.
An All-Round Graphic Designer in London
The basics: Sometimes you've got a bunch of projects that need doing.
A Graphic Designer with a strong all-round game could be ideal for you. They will typically be well versed in a range of software including Photoshop (the best all-round tool), Illustrator (better for logo design, typography, and illustration), and InDesign (used for layout work such as magazine or brochure design).
An all-rounder can cover it all. Another massive advantage of hiring a freelance graphic designer who can cover multiple projects is that they will get to know your brand and ensure continuity.
Ongoing communication and involvement with your graphic designer in the development of ideas is also a crucial part of the process - and to its success, according to Designm.ag.
So, it makes sense to get on and be able to ‘click’ with your graphic designer so that you can easily bounce ideas off one another.
Top Tip: State that you require a designer who has extensive knowledge of the Adobe Creative Suite and ask for examples of their work in all the areas you need them for. Often a graphic designer will have created a brand campaign for a client including logo design, letterheads, business cards etc. which is a great way to see how versed they are in a range of projects.
Cost: Depending on where you are in the world, this will determine the price but expect to pay anywhere from £10 - £30 per hour for a junior graphic designer working remotely.
An experienced designer working in your office will charge between £30-£50.
A UI (User Interface) Designer in London
The basics: It's important to know the differences between a Graphic Designer and UI Designer as, although there is some cross-over, they are very different beasts.
User interface (UI) design is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximising usability and the user experience.
There is a focus on looks and style. UI Designers aim to create designs users will find easy to use and that are pleasurable. UI design typically refers to graphical user interfaces but also includes others, such as voice-controlled ones.
If you're looking for a designer to help with your website, a UI Designer would enable you to create aesthetically pleasing designs that function with your site.
Top Tip: Many UI Designers also offer UX services. UX, or User Experience, is all about making the users journey on a website as pleasurable and natural as possible. If you think you would benefit from this, make sure to post a job for a UX/UI Designer.
Cost: UI Designers are in high demand and average around £30 per hour for their services.
A new freelance UI Designer might charge around £20 - £25 p/h whereas an experienced UI Designer commands closer to £45+ per hour.
With more and more freelancers keen to work remotely, you may get a better deal if you’re open to the idea of engaging with a remote freelancer.
A Logo Designer in London
This is an easy one so we won't dwell on the definition. However, when choosing a freelance logo designer, their portfolio is especially important as their signature style often shines through. You may find a logo that they have designed for another client that resonates with your brand and that they can use as a reference point.
Top Tip: Create a mood board on Pinterest with logos, colours, fonts, textures, and objects that appeal to you. Don't try to calculate your decisions at this point just pin the images that call out to you for now. When you hire a logo designer, show them your mood board along with your brand's values and main USPs.
Cost: Much like the rate of a Graphic Designer, we're in the ballpark of £30 per hour and a typical logo will take around 3 hours to cover a handful of options and updates.
Watch out for websites offering logo design for £5.
They’ll often send you a version of a logo that already exists and not put a lot of thought into it.
Your brand logo is a key aspect of your business. It's what your clients will judge you on and remember you by so don't skimp out.
A Motion Graphics Designer in London
A motion graphic designer may be a person trained in traditional graphic design who has learned to integrate additional elements into their existing skill set of design-knowledge, though motion designers can also come from filmmaking or animation backgrounds, and may use tools or training from those fields as well.
Motion graphics are becoming more and more popular with companies as they communicate messages in an engaging, clear and often entertaining way.
Whether you have a new app that needs to be explained or you'd like something more eye catching on your website, a motion graphics designer could produce content that does just that.
Top Tip: When hiring a motion graphics designer, the brief is all important. Not only should you include examples of content that you like and don't like, but you should also provide the freelancer with the problem you're trying to solve.
Cost: A motion graphics designer costs around £30 per hour, however, they often work on a project basis. The content can take a while to create depending on their technique and your requirements.
How to choose the right Graphic Designer in London
When you post a job on Freelancer Club, you'll receive a bunch of quotes from highly talented graphic designers.
You can stipulate your budget, ask your own questions for the designer to answer and upload a file (a mood board is a good idea).
You'll be presented with each of their profiles including their portfolio, a message about their experience and quote for the job.
To speed up the process and make it as easy as possible, our algorithm orders the applicants from the most suitable at the top to the least suitable.
You can move each candidate into different categories such as 'Shortlist' or 'Unsuccessful'. Here is a list of the main areas to consider when choosing your graphic designer.
Portfolio - style is everything. Have they produced work at a high level or have a style that matches your vision?
Professionalism - their portfolio, about me section and reviews will tell you all you need to know when it comes to professionalism. Do others recommend them? How extensive is their portfolio? What other clients have they worked with?
Price - everyone loves a bargain but too cheap could spell disaster. Logos are subjective and designers will not allow for too many 're-designs' without charging so bear that in mind.
Personality - talent is one thing but you also want to get on with your graphic designer. You don't need to be mates but a healthy relationship will go a long way when it comes to finding the right design for your business.
How to get started finding a Graphic Designer in London
Now you've got a pretty good understanding of the design world and how to hire a graphic designer, it's time to post your job. To help with the process we've created a checklist for you to follow and an example to use as a reference.
Should you require more than one freelancer (eg: a web designer or web designer), include them in the post or create separate jobs for each role.
Enter the date you require the graphic designer or the expiry date of the job
Insert the location of the job. If it's a remote job, enter the city where you'd like the designer to be located.
Write a description with as much info as possible. The more precise you can be the better and upload images when describing your project.
Choose your budget range. If you're still not sure what to pay, you'll get more applicants with a higher budget.
Choose how long you require the designer for. Is it a one-off project or ongoing work?
Add in any additional questions you'd like to ask.
Choose whether you'd like to receive individual notifications for each application (recommended for urgent jobs) or a daily summary.
Use our Concierge Service. We'll source the designer on your behalf and have them contact you directly.
Narrowing down the search to find a Graphic Designer in London
There are hundreds of wonderfully talented designers located in your area who can cater for all your needs. What's more, they're a lot more affordable than you might think.
Freelancer Club makes it easy for you to connect with them. We don't charge a fee to post a job nor do we take any commission, simply help you connect with a designer near you.
Once you've posted the job, the Freelancer Club site makes it so easy to manage all your applicants in one place and source the best person for the job.
Once you've posted your job (for free), you'll be able to post as many jobs as you like in the future for designers, photographers, videographers, writers, illustrators or even influencers for your marketing campaigns.