Sophia Khan has so much London Fashion Week experience she's practically a part of the velvet furniture. The Freelancer Club sat down with Sophia to pick her brain for her London Fashion Week tips on how to land tickets, finding work at LFW, and organising your London Fashion Week experience.


London Fashion Week is a testing experience even for the most diehard veterans. Meticulous planning is the key, and I've found that keeping yourself organised early on will ease the stress of the London Fashion Week experience. It might seem obvious, but you need to keep on top of the invites coming through, organise them and get your diary out. 

I start sending out ticket requests to PR agencies one month before London Fashion Week and following up two weeks later. I keep a print out of the show schedule with me at all times so I can mark off e-invites, hard copies and photographers access as they come through. This allows me to chase up and confirm access to shows one week ahead so I know where everyone in my team should be. Leave the little things and they'll catch up with you as I experienced this season.

It is important to act professionally at all times no matter how tired you are. I’ve had bad experiences with photographers or interns cancelling at the last minute or midway through London Fashion Week. This not only puts a bigger strain on everyone else involved, but can compromise a publication's overall coverage.

Take advantage of Social Media during LFW. Treat it as a marketing tool. Post on Instagram, use Periscope to live stream your experience and use social media as a way to build your reputation whether you're at the shows or networking outside.  

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