We frequently hear that ‘Equality, Diversity, and Inclusion’ are essential to business success but what are the realities from a freelancer’s perspective? Are minorities fairly represented amongst blended workforces and what are the challenges faced by freelancers in this space?

In this informal online talk between Freelancer Club and Ladies, Wine & Design (Southampton), we explore the various experiences and methods of designers & creative freelancers in order to learn from each other and form connections.

Life as a freelancer brings up a lot of very unique challenges that may not crop up as regularly if we were working a normal 9-5 job. Imposter syndrome, burnout and compare & despair frequently impact freelancers. Whilst working for ourselves is incredibly rewarding, these challenges can very easily stop us from achieving all that we envisioned when we made the decision to go freelance.

This Masterclass is for freelancers and small business owners who want to learn how to attract more clients using LinkedIn content. People do business with people that they know, like and trust and it’s the role of content that will set you apart from the crowd.

Do you use video as part of your social media marketing strategy? Would you like to include video as part of your offering to clients?  Video content on Instagram, TikTok, even Facebook, has become essential to generate engagement and the tech we need to produce it is in our pocket.

Meet Your Instructor: David Gauthier, owner of Gauthier Media, a video marketing agency for tech companies, and Owner/Head Coach of Freelancing On Demand. David Gauthier, "Slomad", dog dad and agency owner is on a mission to help people turn their skills into a freelance client-getting machine that allows them to work and live on their own terms.

A freelancer's brand says a lot about their services, values and professionalism. A logo communicates more than just a pretty design. However, did you know that colours are a powerful tool when promoting your brand? Certain colours can evoke specific emotions such as happiness, hunger, desire etc... that all play an important role when choosing your visual brand style.

Are you a freelancer with ambitions to scale up your freelance business and one day open an agency? Cecilia Righini (they/them), the founder of Studio Lutalica, a design and consultancy agency for feminists and queers (@studiolutalica) did exactly that.