What do masks, hand sanitiser and stock photos have in common?
It’s well known that startups operate on limited resources. Their marketing budgets are much the same. They’re tight. Therefore, they must devise creative and low cost solutions to reach their target audience and generate revenue.
This post-covid era is a strange, transitional time for freelancers. Work may have dried up, and you may have modified your services considerably. A constructive way to address these circumstances is to step back, reflect and reevaluate your unique selling point as a freelancer. Learning how to write a compelling About Me page is a great exercise in this - and it will help you connect with like-minded clients. Win-win.
Corporate headshots… boring, right? Those endless rows of half-smiling, suited people in your LinkedIn connections are so similar, they might as well be the same person. I know a lot of my network on LinkedIn personally and they are complicated, diverse, multifaceted characters - not cyborgs with an awkward grin.
Freelancers and magazines seem like a match made in heaven. The perfect case of supply and demand. One produces content, the other requires it. With each side having something to give and something to gain, what could be easier?
Contacts are the lifeblood of every freelancer, whether you're looking for more work or in need of some support from someone who's going through the same challenges. If you are new to the industry or your address book is looking a little sparse, it may be time to start to building our your network. Easier said than done, building your contact list takes time and perseverance. Knowing where to look, how to approach and managing your list will save you a lot of hassle. Here are our top 5 tips on building a useful contact list.
You’ve set up your new freelance business (which is no easy feat), but no one knows about it. The first few phases of setting up a business are challenging, however, marketing and promotion is arguably the most frustrating leg. A good marketing campaign can kick start your freelance career, help you generate clients or springboard you into a new sector of work. So, once you’ve figured out your target market, here are some essential marketing tips for your freelance business.
If you’re looking for new clients to ensure 2019 is your best year yet, attending relevant networking events can help you make the connections to make it happen. Voxburner, creators of youth marketing festival YMS London, share their advice on how to make the most of networking opportunities as a freelancer.