Building your online reputation as an expert in your field can dramatically benefit your freelance business. In an increasingly crowded marketplace where competition is rife, buyers will often choose price over quality. One way to combat this is by cultivating an online reputation that establishes you as an expert in your field and raises your profile as a service provider. As well as increasing the likelihood of your name appearing in search results above your rivals using SEO or PPC campaigns, a well established online persona can help build trust with new clients and encourage sales. Here's how to raise your profile without spending thousands on PR.
Whether you’re a model, makeup artist or photographer, most likely you've got your Instagram account up and running but you now want to boost your following to increase engagement and ultimately secure more paying jobs. Here are a few techniques you can use to promote your personal brand and reach more fans. In each section we take a closer look at how you can implement these techniques:
We are the instant gratification generation used to receiving fast, immediate information. From the 24-hour rolling news channels to the endless feeds on social media. Whilst we have evolved to take in text quicker, whether it’s scanning an online article or a quick glimpse at a tweet, the human brain will always absorb an image faster than skimming 140 characters. A picture used to be worth a thousand words but now it’s worth a lot more to freelancer's brands who want to connect with consumers on Instagram.
Welcome back. If you haven't read Part 1, we would advise jumping back to that before reading this article otherwise, strap in and enjoy Part 2 of how to build clients on social media.
Social Media Client Building A very well known London based makeup course that will remain nameless has built their entire client base through the use of Social Media. They attribute most of this success to one single recommendation that came when they started their business. The recommendation was an established artist who had a strong reputation in the industry.