THE BENEFITS OF A NICHE BUSINESS 14 May 2019 by The Freelancer Club Jack of all trades, master of one! In today's freelance market, most sectors seem to be extremely populated. When figuring out your brand and deciding what you are going to offer, it can feel a bit like being a drop in an ocean. It's hard to come up with an innovative idea or unique service that people will actually use and benefit from. While this is true and untapped ideas are harder to find I believe that targeting a niche in the market will help you in your pursuit of freelance happiness.