The Freelancer Club Blog

GOT A NEW BUSINESS THAT NO ONE'S HEARD OF? HERE'S OUR TOP MARKETING TIPS

You’ve set up your new freelance business (which is no easy feat), but no one knows about it. As much as all aspects of creating a business are challenging, marketing and promotion is the last and arguably most frustrating leg. A good marketing campaign can kick start your freelance career, help you generate more clients or springboard you into a new sector of work. So, once you’ve figured out who your target market is, here are some essential marketing steps for your freelance business:

HOW DO FREELANCE PARENTS DO IT?

Once you’ve wrapped your head around the financial support that expecting parents are entitled to, the reality of being a new parent while balancing a freelance career can start to sink in. Freelancers will know how hard it can be juggling a variety of clients and projects, so the thought of doing all of that with a baby in tow can be daunting, to say the least. But don’t fear. Having children while freelancing is manageable, and with a little organisation, it can even be a more balanced option than working full-time while being a new parent.

FREELANCING IS MY REAL JOB - WHAT NOT TO SAY TO A FREELANCER

Most of my friends think I wake up at noon, tinker on the laptop for an hour before sauntering down to my local cafe for a Skinny Cappuccino. They are of the mind that the most stressful part of my day is when a splash of Almond milk finds its way onto my copy of Stylist magazine. When I tell them I clocked in over 80 hours this week and haven’t had a weekend since last year, I am met with a raised eyebrow.

HEADSHOT PHOTOGRAPHER: WHY PRO SHOTS MATTER

Companies big and small, startups and freelancers are starting to see the benefits of an approachable brand identity. Clients are interested in your story and the people behind the business. Having a photographer produce professional headshots, portraits or brand images of you and your team can add a huge amount of value and another level of professionalism to your brand. Here's why it matters.

WHAT TO LOOK FOR IN A GOOD TRAINING COURSE

When you make the decision to take a training course, you’ll come to realise there are hundreds, if not thousands of options to choose from in any one subject area. Although it may be necessary for your educational goals or the chance to progress at work, it can feel overwhelming when you’re unsure of how to whittle down your choice.

HOW TO OVERCOME FREELANCE CHALLENGES

There are two key factors one must take into account when choosing the freelance life. The first is the whether you have the required skills to perform your services at a high enough standard to justify charging for your time whilst possessing the ability to successful run a business. Common traits found in such successful freelancers include adaptability, creativity and a thick skin. 

FREELANCE MODELLING - THE FACTS

Think of modelling and it conjures up thoughts of exotic locations, lucrative contracts and a glamorous lifestyle. Times have changed however and the modelling industry is unrecognisable from the stereotype of even 10 years ago. In times past, models had to be represented by an agency and were a very rare breed. Now in a highly competitive market with fewer jobs, models are taking their careers into their own hands and starting to create their own freelance pathways. 

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