Think of modelling and it conjures up thoughts of exotic locations, lucrative contracts and a glamorous lifestyle. Times have changed however and the modelling industry is unrecognisable from the stereotype of even 10 years ago. In times past, models had to be represented by an agency and were a very rare breed. Now in a highly competitive market with fewer jobs, models are taking their careers into their own hands and starting to create their own freelance pathways.
Whether you're a freelance makeup artist, photographer, model or stylist, there are many ways you can use video to gain more industry reputation.
Our latest Masterclass will teach you how to land jobs, build contacts and develop business relationships by focusing on you! What you wear, body language, how you approach a client and the way you act will often determine if you get the job or get asked back to do it again. No matter which fashion tribe you belong to, the way you contact yourself will reflect on your brand. It’s easy to drag up the old expression, ‘Dress for Success’ but how does that translate in today’s diverse and independent freelance market? To celebrate London Fashion Week, we're going to show you how.
What do potential clients think when they check out your ABOUT ME page or look you up on LinkedIn? Perhaps they've even Facebooked you to see if you're trustworthy. Personal branding as a freelancer is an intricate part of building relationship and making sales. More clients buy into the person than the business so why do so many freelancers neglect this side of the business?
But it saves you money, right? The creative industries are plagued with weekend ‘pros’, friends who say “I can do that,” and corner shop services that seem like good value. They are often used because they are cheap and convenient. Inevitably, when a client buys cheap, they buy twice. How do professional freelancers convince employers that they are worth the extra investment from the off?
Freelancers have been the backbone of the economy for many years and for good reason. Hiring freelancers represents the most cost effective way to get projects done for a fraction of the cost. The freelance boom is allowing companies to thrive, innovate and develop without the risk of hiring full time staff. However, there are pitfalls to avoid when hiring a freelancer and here are a few to consider.
Networking events are one of the easiest ways to make new contacts and fill your phone with potential collaborators or clients but what happens next? We've always felt that meeting in person is a stronger connection than via Twitter, for example, so the foundations should be in place for an approach but how do you make the most out of your networking night? To help expedite the process we've compiled a few tips on developing your contacts whether you're looking to collaborate with other freelancers or hoping to land the job.