What do potential clients think when they check out your ABOUT ME page or look you up on LinkedIn? Perhaps they've even Facebooked you to see if you're trustworthy. Personal branding as a freelancer is an intricate part of building relationship and making sales. More clients buy into the person than the business so why do so many freelancers neglect this side of the business?
But it saves you money, right? The creative industries are plagued with weekend ‘pros’, friends who say “I can do that,” and corner shop services that seem like good value. They are often used because they are cheap and convenient. Inevitably, when a client buys cheap, they buy twice. How do professional freelancers convince employers that they are worth the extra investment from the off?
Freelancers have been the backbone of the economy for many years and for good reason. Hiring freelancers represents the most cost effective way to get projects done for a fraction of the cost. The freelance boom is allowing companies to thrive, innovate and develop without the risk of hiring full time staff. However, there are pitfalls to avoid when hiring a freelancer and here are a few to consider.
Networking events are one of the easiest ways to make new contacts and fill your phone with potential collaborators or clients but what happens next? We've always felt that meeting in person is a stronger connection than via Twitter, for example, so the foundations should be in place for an approach but how do you make the most out of your networking night? To help expedite the process we've compiled a few tips on developing your contacts whether you're looking to collaborate with other freelancers or hoping to land the job.