Building your online reputation as an expert in your field can dramatically benefit your freelance business. In an increasingly crowded marketplace where competition is rife, buyers will often choose price over quality. One way to combat this is by cultivating an online reputation that establishes you as an expert in your field and raises your profile as a service provider. As well as increasing the likelihood of your name appearing in search results above your rivals using SEO or PPC campaigns, a well established online persona can help build trust with new clients and encourage sales. Here's how to raise your profile without spending thousands on PR.
HOW TO GET MORE CLIENTS ON INSTAGRAM
Spending hours planning and creating content for your Instagram page? Struggling to convert your efforts into paying clients? We feel your pain and we’re here to help!
LESSONS STARTUPS CAN LEARN FROM THE US ELECTION
Having briefly lived in New Mexico as a teenager, I’ve always followed US elections with great interest. ‘Go big or go home’ is a phrase I often heard stateside which can certainly be applied to the manner in which US presidential candidates run for office. Massive rallies and conventions, A-list celebrity endorsements, extensive advertising campaigns, balloon drops and of course, whopping big budgets to finance it all. It’s hard not to get drawn in by the fanfare.
THE INTROVERT'S GUIDE TO FREELANCING
As the pop psychology stereotype goes… Extroverts are outgoing, outspoken and socially energetic. Introverts, on the other hand, find peace in solitude. They’re introspective and thoughtful, and often find social events overwhelming and draining. As much as we like to imagine things in clean and tidy opposites, it’s of course more of a complex spectrum than this. We’ve all got a unique blend of introverted and extroverted characteristics woven into our personality. That said, for people who are more inclined toward introversion, working in an office environment is a horrendous prospect. “See you at the office Christmas party!!!” Oh, God. Please no…
THE BENEFITS OF A NICHE BUSINESS
Jack of all trades, master of one! In today's freelance market, most sectors seem to be extremely populated. When figuring out your brand and deciding what you are going to offer, it can feel a bit like being a drop in an ocean. It's hard to come up with an innovative idea or unique service that people will actually use and benefit from. While this is true and untapped ideas are harder to find I believe that targeting a niche in the market will help you in your pursuit of freelance happiness.
WHAT ARE THE BEST & WORST ASPECTS OF FREELANCING?
Freelancer Club hit the streets and asked a few freelancers 'what are the best and worst aspects of freelancing?'.
HEADSHOT PHOTOGRAPHER: WHY PRO SHOTS MATTER
Companies big and small, startups and freelancers are starting to see the benefits of an approachable brand identity. Clients are interested in your story and the people behind the business. Having a photographer produce professional headshots, portraits or brand images of you and your team can add a huge amount of value and another level of professionalism to your brand. Here's why it matters.
WHAT TO LOOK FOR IN A GOOD TRAINING COURSE
When you make the decision to take a training course, you’ll come to realise there are hundreds, if not thousands of options to choose from in any one subject area. Although it may be necessary for your educational goals or the chance to progress at work, it can feel overwhelming when you’re unsure of how to whittle down your choice.