Welcome back. If you haven't read Part 1, we would advise jumping back to that before reading this article otherwise, strap in and enjoy Part 2 of how to build clients on social media. 


When you post content and have conversations on your Page, you’re building loyalty and creating opportunities to generate sales. Learn how to create content that will keep your audience interested.

This is an area that many people struggle with but is vital to engage your audience. How do you write interesting things when you’re siting at home on your laptop frantically trying to set up your business! If this is not done correctly, then it can come across as contrived or boring.

The best content a Fashion Freelancer can post is???? Images.  Whether a stunning post produced fashion shot or an iPhone pic of you at London Fashion Week, images are the first thing your audience will see (see Instagram). Many Facebook users skim search pages – in other words they don’t read anything just look at images. The more interesting your pictures are the better. It’s good to re-post or re-Twit other people’s images but your own shots are always so much more effective. So when you test or get a job, make sure you let people know about it (note: if on a job don’t whip out your phone and start clicking away when you should be working!). London is a hotbed for fashion. It’s on the streets, on the walls, in the bar… pretty much everywhere you look, there are things that can influence you creatively and they can often be useful posts to get chat going on your Facebook (also, use Pinterest for this).

With your written content (Twitter, Facebook), try to mix it up as much as possible. You don’t want to come across as an egomaniac by talking about yourself all the time and letting people know you had strawberry jam on your toast this morning. Allow people in so they know you are a human but put a filter on what you publically post. If I’m hiring a MUA and I see she’s bragging about pulling a sickie cause she was wasted with you mates the night before, I’m unlikely to hire her.   

The other aspect is the regularity of your posts. Regular, quality posts are recommended so long as there is something to say. This is hard bit so it helps to be pro active. If you’re not working, get out there and see what’s outside your area rather than surfing the net for the next pair of 50% heels.


  • Check out Insights (show example) and learn how to use them. Insights is a feature that allows you to see who is looking at your page. Demographics, gender, country etc…. There is a lot of info that may be of use. If you are attracting lots of men to you page and you are a MUA, you may need to look at the type of images you’re looking at. Notice the posts that are the most shared and talked about. Sponsor these types of posts to encourage even more engagement.
  • See where your likes are coming from to understand how many people clicked Like from an ad or sponsored story pointing to your Page. 
  • Continue to engage: To encourage people to develop a relationship with your Page and continue to engage them, make sure you respond to comments and private messages.
  • Address specific people: If a lot of people have commented on a post, to address a specific person, you can tag them in your response by typing @ before their name.
  • Keep track of messages: When people send you a private message, you’ll see a notification about it in your admin panel. Keep track of new messages and respond to them to let customers know that you’re listening.

The more engaged you are with people, the more your Likes will build.


When people interact with your Page, their friends can see it in their news feed as a story. Expand your audience by promoting stories about people engaging with your Page.

Word of mouth is the strongest form of advertising. When someone interacts with your business on Facebook it creates a story. People can see when their friends endorse your business by liking your Page or connecting with it, and it can influence their own purchasing decisions.

  • Encourage people to check in at your business with a sign in your store, or by offering a special discount to people who check in.
  • Create events on your Page and invite people to join them.
  • Ask questions and create posts that encourage engagement.
  • Share exclusive information and deals that people are likely to want to pass along to their friends.

Facebook changes a lot and adds new features that can be useful for businesses so keep up to date on all developments.