TOP TIPS WHEN DESIGNING THE PERFECT BUSINESS CARD

Designing the perfect business card isn’t always as easy as it sounds. In that 85mm x 55mm space you need to encapsulate your brand and business seamlessly to make your network eager to find out more. To help you get people picking up the phone or dropping you an email, instantprint have put together a handy guide on how to design a business card that attracts the right customers.

FACEBOOK: ADJUSTING TO ANOTHER ALGORITHM

Changes to Facebook algorithms directly affect how content shows up on a user’s news feed - and they have a direct effect your freelance business too. Facebook algorithms determine who sees your posts and when, but the whole process can feel a little complicated particularly as they seem to move the goalposts on a weekly basis.

6 WAYS NOT TO USE TWITTER

Twitter is a fantastic business tool. You can connect with customers, keep tabs on the competition and get feedback on your brand. But it can be a confusing and noisy space. If you’re eager to find out how to use Twitter for business, here are some strategies to avoid:

SHOULD YOU USE AUTOMATED TWITTER MESSAGES?

Freelancers love Twitter. If you're not on it, get on it. Sending Direct Messages (or DM's) is also a great way to make contact privately and is an underused tool. However, you've undoubtedly come across a message from someone you've started following that seems a little generic or asks for verification. Automated communication is becoming more popular so what are automated messages and should you use them?

BECOME AN EXPERT IN YOUR FIELD

Building your online reputation as an expert in your field can dramatically benefit your freelance business. In an increasingly crowded marketplace where competition is rife, buyers will often choose price over quality. One way to combat this is by cultivating an online reputation that establishes you as an expert in your field and raises your profile as a service provider. As well as increasing the likelihood of your name appearing in search results above your rivals using SEO or PPC campaigns, a well established online persona can help build trust with new clients and encourage sales. Here's how to raise your profile without spending thousands on PR.

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