Twitter is a fantastic business tool. You can connect with customers, keep tabs on the competition and get feedback on your brand. But it can be a confusing and noisy space. If you’re eager to find out how to use Twitter for business, here are some strategies to avoid:
Youtub. This meaningless word is searched for over 6,120,000 times per month globally. Consider that when I tell you 'youtube' is searched for 1,380,000,000 times. There's more to SEO than just long tail keywords. Let's look at how you can turn 'youtub' into sales.
Twitter Moments has arrived! How does it work? What does it mean for freelancers? What's up the with lighting bolt? We explain all.
Freelancers love Twitter. If you're not on it, get on it. Sending Direct Messages (or DM's) is also a great way to make contact privately and is an underused tool. However, you've undoubtedly come across a message from someone you've started following that seems a little generic or asks for verification. Automated communication is becoming more popular so what are automated messages and should you use them?
MASTERCLASS in association with WHY BOTHER WITH SOCIAL MEDIA? LEARN HOW TO USE SOCIAL FOR YOUR FREELANCE BUSINESS MASTERCLASS BY TIM LION, EUROPEAN HEAD OF SOCIAL MEDIA FOR SONY
Building your online reputation as an expert in your field can dramatically benefit your freelance business. In an increasingly crowded marketplace where competition is rife, buyers will often choose price over quality. One way to combat this is by cultivating an online reputation that establishes you as an expert in your field and raises your profile as a service provider. As well as increasing the likelihood of your name appearing in search results above your rivals using SEO or PPC campaigns, a well established online persona can help build trust with new clients and encourage sales. Here's how to raise your profile without spending thousands on PR.
Whether you’re a model, makeup artist or photographer, most likely you've got your Instagram account up and running but you now want to boost your following to increase engagement and ultimately secure more paying jobs. Here are a few techniques you can use to promote your personal brand and reach more fans. In each section we take a closer look at how you can implement these techniques:
We are the instant gratification generation used to receiving fast, immediate information. From the 24-hour rolling news channels to the endless feeds on social media. Whilst we have evolved to take in text quicker, whether it’s scanning an online article or a quick glimpse at a tweet, the human brain will always absorb an image faster than skimming 140 characters. A picture used to be worth a thousand words but now it’s worth a lot more to freelancer's brands who want to connect with consumers on Instagram.