6 WAYS NOT TO USE TWITTER

Twitter is a fantastic business tool. You can connect with customers, keep tabs on the competition and get feedback on your brand. But it can be a confusing and noisy space. If you’re eager to find out how to use Twitter for business, here are some strategies to avoid:

SHOULD YOU USE AUTOMATED TWITTER MESSAGES?

Freelancers love Twitter. If you're not on it, get on it. Sending Direct Messages (or DM's) is also a great way to make contact privately and is an underused tool. However, you've undoubtedly come across a message from someone you've started following that seems a little generic or asks for verification. Automated communication is becoming more popular so what are automated messages and should you use them?

BECOME AN EXPERT IN YOUR FIELD

Building your online reputation as an expert in your field can dramatically benefit your freelance business. In an increasingly crowded marketplace where competition is rife, buyers will often choose price over quality. One way to combat this is by cultivating an online reputation that establishes you as an expert in your field and raises your profile as a service provider. As well as increasing the likelihood of your name appearing in search results above your rivals using SEO or PPC campaigns, a well established online persona can help build trust with new clients and encourage sales. Here's how to raise your profile without spending thousands on PR.

10 WAYS TO BOOST YOUR INSTAGRAM FOLLOWING TO PROMOTE YOUR PERSONAL BRAND

Whether you’re a model, makeup artist or photographer, most likely you've got your Instagram account up and running but you now want to boost your following to increase engagement and ultimately secure more paying jobs. Here are a few techniques you can use to promote your personal brand and reach more fans. In each section we take a closer look at how you can implement these techniques:

HOW FREELANCERS CAN USE INSTAGRAM FOR BUSINESS

We are the instant gratification generation used to receiving fast, immediate information. From the 24-hour rolling news channels to the endless feeds on social media. Whilst we have evolved to take in text quicker, whether it’s scanning an online article or a quick glimpse at a tweet, the human brain will always absorb an image faster than skimming 140 characters. A picture used to be worth a thousand words but now it’s worth a lot more to freelancer's brands who want to connect with consumers on Instagram.

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