Two seconds - that’s all you have to catch the eye of a potential client on Instagram, TikTok, or the Freelancer Club. Professional Makeup Artist, Hair Stylist and Illustrator, Siew Gratton, knows a thing or two about how to attract viewers and land paid work online. Her makeup-centric content has been seen by tens of thousands of fans and brands and she's going to share how she does it.
HOW TO COMBAT LATE PAYMENTS WITH LIZ BARCLAY
Late payments or none at all? It’s the bane of every freelancer’s life. Time spent chasing invoices whilst keeping clients happy, struggling to pay bills due to cashflow issues and feeling a growing sense of resentment having worked so hard on a project. All is not lost. There are people out there supporting freelancers and fighting back. Liz Barclay, the Small Business Commissioner and a well-known broadcaster, is one of them.
PORTFOLIO MASTERCLASS + REAL LIVE REVIEWS
Whether you’re a photographer, model, make-up artist, hair stylist, creative director, or videographer, you ought to have your work visually displayed in the best possible light. The humble portfolio is often the most important aspect of a job application and goes a long way to determine whether or not you get the job. It's also notoriously difficult to critique your own work and separate your personal connection to the work from an industry-standard visual representation of your ability. Portfolio review expert and editorial fashion photographer, Dino Busch, offers essential tips on preparing your portfolio and reviews real portfolios live with the freelancers present to offer their thoughts.
FREELANCE RIGHTS AND HOW TO PROTECT YOURSELF
Freelance photographer, Alexander Blair, was assaulted and robbed on London Underground? His kit and livelihood was taken and he is still battling with his insurance company. We hear from Alexander and, Partner at the legal firm Briffa, Eamon Chawke, about his ordeal and what rights freelancers can lean on during challenging times.
FREELANCE LIVE: GENERALIST VERSUS SPECIALIST
The pandemic forced many freelancers to adapt their core offering, offer online services and find ways to earn a living. The legacy of which is the rise of the multi-hyphen freelancer. We sit down with portrait photographer and specialist, Ivan Weiss, and model, dancer and creative director, Ella Judge, to discuss their pandemic learnings and the merits of a specialist versus a generalist freelance career.
HOW TO LAND CLIENTS ON SOCIAL WITHOUT SPENDING MONEY
Do you want to land new clients through social media without having to spend a dime on paid ads? Where we find clients may have changed over the past 10 years but the principles of sales remains. Cold-calling is dead but online connections are common place so how do you use social media to land new clients?
HOW TO FIND WORK AT LONDON FASHION WEEK... AND IS IT WORTH IT?
Finding work at London Fashion Week (or any Fashion Week for that matter) is often deemed the pinnacle of a fashionista's career. As another season kicks off, will you be putting a designer’s name among your list of references or fobbing it off as a waste of time?
NEW YEAR MARKETING MASTERCLASS
Forget 'New Year, New Me', how about 'New Year, New Clients!' Marketing & Branding Creative Consultant, Chloe Tomalin, delivers a special end of year marketing masterclass 'New Year Marketing Campaigns that Land New Clients'.