HOW TO CREATE KILLER CONTENT FOR SOCIAL MEDIA

Two seconds - that’s all you have to catch the eye of a potential client on Instagram, TikTok, or the Freelancer Club. Professional Makeup Artist, Hair Stylist and Illustrator, Siew Gratton, knows a thing or two about how to attract viewers and land paid work online. Her makeup-centric content has been seen by tens of thousands of fans and brands and she's going to share how she does it.

HOW TO COMBAT LATE PAYMENTS WITH LIZ BARCLAY

Late payments or none at all? It’s the bane of every freelancer’s life. Time spent chasing invoices whilst keeping clients happy, struggling to pay bills due to cashflow issues and feeling a growing sense of resentment having worked so hard on a project. All is not lost. There are people out there supporting freelancers and fighting back. Liz Barclay, the Small Business Commissioner and a well-known broadcaster, is one of them.

PORTFOLIO MASTERCLASS + REAL LIVE REVIEWS

Whether you’re a photographer, model, make-up artist, hair stylist, creative director, or videographer, you ought to have your work visually displayed in the best possible light. The humble portfolio is often the most important aspect of a job application and goes a long way to determine whether or not you get the job. It's also notoriously difficult to critique your own work and separate your personal connection to the work from an industry-standard visual representation of your ability.    Portfolio review expert and editorial fashion photographer, Dino Busch, offers essential tips on preparing your portfolio and reviews real portfolios live with the freelancers present to offer their thoughts.

FREELANCE RIGHTS AND HOW TO PROTECT YOURSELF

Freelance photographer, Alexander Blair, was assaulted and robbed on London Underground? His kit and livelihood was taken and he is still battling with his insurance company. We hear from Alexander and, Partner at the legal firm Briffa, Eamon Chawke, about his ordeal and what rights freelancers can lean on during challenging times.

FREELANCE LIVE: GENERALIST VERSUS SPECIALIST

The pandemic forced many freelancers to adapt their core offering, offer online services and find ways to earn a living. The legacy of which is the rise of the multi-hyphen freelancer. We sit down with portrait photographer and specialist, Ivan Weiss, and model, dancer and creative director, Ella Judge, to discuss their pandemic learnings and the merits of a specialist versus a generalist freelance career.

HOW TO USE INSTAGRAM REELS TO LAND NEW CLIENTS

Struggling to maximise the potential of Instagram to gain new clients and followers? Reels could be the answer!  Join Emma Goode, Managing Director of 24 Fingers and an online marketing expert, to discuss: - How to create Reels - What makes a great Reel - How to add music & effects - How to build engagement & boost sales through Reels   Emma is also an ambassador and accredited Lead Trainer for the #SheMeansBusiness campaign, run in collaboration with Facebook & Enterprise Nation. She has helped dozens of small businesses grow their brand through digital marketing.   

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