You’ve set up your new freelance business (which is no easy feat), but no one knows about it. The first few phases of setting up a business are challenging, however, marketing and promotion is arguably the most frustrating leg. A good marketing campaign can kick start your freelance career, help you generate clients or springboard you into a new sector of work. So, once you’ve figured out your target market, here are some essential marketing tips for your freelance business.
If you’re looking for new clients to ensure 2019 is your best year yet, attending relevant networking events can help you make the connections to make it happen. Voxburner, creators of youth marketing festival YMS London, share their advice on how to make the most of networking opportunities as a freelancer.
Director of Freelancer Club, Matt Dowling, is interviewed by freelance Illustrator, Holly Exley about the true cost of free work and how we can fight it.
You’re self-employed and planning on having a child soon or you or your significant other is already pregnant. The panic has subsided and planning can begin. What are your options?
What is the difference between an Editorial Shoot and Commercial Shoot? We get asked this question a lot and, although many of you may have heard the term or even shot in one or both formats, there is still plenty of confusion around the terminology, format, and outcome. Here's the lowdown.
Creative Network 101. While independence is what inspires many freelance creatives to pursue a self-employed career, having a supportive, creative network of fellow like-minded freelancers is essential. However, for freelancers, forming those types of tribes, communities, and connections can be difficult. Welcome to the awkward-free way of networking.
In the era of #MeToo, we are all becoming more aware and empathetic of sexual harassment in the workplace. A recently published personal anecdote detailed the horrific story of one female freelance journalist who experienced being sexually harassed by a famous man while attempting to interview him at his flat. The incident made her realise that “most (women) do not take legal action,” and she puts this down to “cost and lack of evidence” as well as the “he said, she said” aspect that accompanies cases that “often take place behind closed doors.”
So you’ve finally gained enough clients to start working for yourself and the thought of full-time freelancing fills you with excitement. But a few months or even years down the line, a sense of loneliness starts to creep into your life. A couple of weeks without work starts to make you question whether freelancing was the right choice in the first place. Juggling multiple clients brings on a suffocating feeling. The unpredictability of income causes anxiety in the middle of the night. Last year, 1.4 million people were referred to NHS mental health therapy, but what role do self-employment and freelance work play in this surge?