HOW TO FIND MAKEUP JOBS IN 2025: OPPORTUNITIES & INDUSTRY SHIFTS

The beauty and makeup industry has undergone significant transformation in recent years. Social media, AI tools, and evolving client expectations have reshaped how makeup artists (MUAs) find work and build their businesses. This guide explores where to find makeup jobs in 2025, the trends shaping the industry, and actionable strategies to thrive in a competitive market.

Table of Contents

1. Industry trends reshaping makeup artistry
2. Step 1: Build a standout portfolio
3. Step 2: Use specialist job platforms
4. Step 3: Market your work on social platforms
5. Step 4: Embrace AI & technology
6. Step 5: Network with agencies & creatives
7. Pricing your services in 2025
8. FAQs

Industry trends reshaping makeup artistry

• Short-form content drives demand: TikTok and Instagram Reels have transformed how clients choose makeup artists, prioritising style and relatability over brand prestige alone.
• Hybrid skills matter: MUAs with photography, hair styling, or skincare knowledge have an edge.
• Virtual consultations: Offering virtual sessions is now standard, particularly for destination weddings and international clients.

Step 1: Build a standout portfolio

• Showcase diverse looks: bridal, editorial, red carpet, and creative shoots.
• Use professional photography where possible.
• Host your portfolio on Freelancer Club for visibility to brands and agencies.

Step 2: Use specialist job platforms

• Freelancer Club Jobs — Creative jobs board with vetted opportunities.
• Production Paradise — Commercial photo and film jobs.
• Mandy — TV and film makeup roles.

Step 3: Market your work on social platforms

• Instagram and TikTok remain crucial for MUAs in 2025. Focus on tutorials, behind-the-scenes clips, and before-and-after transformations.
• Engage with local hashtags to attract clients in your region.
• Cross-promote content with collaborators through Freelancer Club Collabs.

Step 4: Embrace AI & technology

• AI-powered virtual try-on tools are helping MUAs upsell products and services.
• Editing apps speed up portfolio updates, ensuring you can market your work faster.
• Client booking systems with AI recommendations are standardising the customer experience.

Step 5: Network with agencies & creatives

• Connect with modelling agencies, photographers, and stylists to gain referrals.
• Attend beauty trade shows and workshops to showcase your work and meet prospective clients.
• Offer collaborations or test shoots to strengthen your portfolio and network.

Pricing your services in 2025

• Charge by package (e.g., bridal packages, editorial rates) rather than just hourly.
• Factor in travel costs, product expenses, and experience level.
• Check the Freelance Rate Guide for benchmark pricing.

FAQs

Q: How can I get my first paid makeup job?
Start with small gigs in your community, offer services for styled shoots, and leverage a platform like Freelancer Club to access verified opportunities.

Q: Are makeup artists still in demand with AI tools emerging?
Yes — AI enhances marketing but doesn’t replace artistry, especially for weddings, film, and branding shoots where personal service matters most.

Q: Should I specialise in a niche?
Niches such as bridal, SFX, or editorial fashion can command higher rates and make your brand memorable.

Photo: Matheus Ferrero