WORK AT LONDON FASHION WEEK

Work at London Fashion Week is often seen as the pinnacle of a freelance fashionista's career so it's no wonder that thousands of creative freelancers aim to find work at LFW every season. The benefits of working at Lon Fashion Week include the experience gained, the prestige of work at an elite fashion show, the credit and the pay but landing those coveted London Fashion Week jobs is no easy feat. Here are our top 5 ways of vastly improving your chances of finding work at London Fashion Week.

work at london fashion week

 

  1. Work at London Fashion Week tip #1
    Knowing where to apply for London Fashion Week jobs is the first port of call. Yes, there are awesome sites like Freelancer Club who post London Fashion Week jobs for you to easily apply for but where else can you see what's up for grabs? Many positions with the top designers are held by creative agencies who represent freelancers (photographers, makeup artists, hair stylists, fashion stylists). To join a creative agency, you must have the appropriate portfolio and experience (and often the client list). Start by searching for agencies in London and researching who they have on their books. Agencies tend to represent creative talent with a particular style or specialise in a unique sector. Find agencies who place talent at Fashion Weeks around the world and make an enquiry. Insider Tip: don't approach agencies 2 weeks before an LFW season, they'll be up to their necks in work. Wait until a month after a show and no later than a month before the next show is the optimum time to approach an agency. 

    Catwalk at London Fashion Week
  2. Work at London Fashion Week tip #2
    The other key players at London Fashion Week are PR agencies who represent the designers showing at LFW. They often require creative teams to work at their London Fashion Week shows and it's not uncommon for them to need help at the last minute. Don't just blitz PR firms with your portfolio, research who they are working with and personalise the email. See the schedule for LFW for a full line up of designers (the schedule for the forthcoming show will be released closer to the time). Find out which agencies represent which designers by searching the official London Fashion Week site, clicking on the designer's site and checking if they are agency represented. Alternatively, search by designer and inquire directly if they are showing at LFW and whether they require your freelance services.

    "My most memorable moment was working on a show for an Italian designer which was being covered by Vogue Italia - during the backstage madness of rushing models into dresses we found out that each piece was worth £50k - we soon slowed down!" - Jane Bellis, MUA @ New York Fashion Week"

  3. Work at London Fashion Week tip #3
    Off-schedule shows during London Fashion Week are just as much fun as official on-schedule London Fashion Week shows. They may not have the same prestige that comes with certain brands (some would argue they are cooler) but they are still very established, respected labels who put on exceptional shows. Check out the schedule on Fashion Scout to see who's showing and start from there. They normally release their London Fashion Week schedule a couple of weeks before the show. Other notable shows are On|Off and Fashion Finest. Why not check out  Men's Fashion Week to satisfy those LFW urges in between seasons.

  4. Work at London Fashion Week tip #4
    Be prepared, well in advance. Working at LFW is very sought after so your portfolio must be exceptional. It's also an advantage to have fashion show experience. You don't need to fill your portfolio with backstage shots but if you think the employer is only going to look at your book and not meet you in person then include one. If there's an opportunity to tell them about your London Fashion Week experience, then mention it and leave those backstage shots out of your portfolio. Don't have a portfolio? Test Shoot and get professional images into your portfolio book pronto. To arrange a Test Shoot, click HERE. To apply to Test Shoots, click HERE. Fashion show experience can be found throughout the year. Most universities with a fashion department produce graduate shows and there a regular shows hosted by PR agencies every month. Research, reach out and repeat! 

    London Fashion Week backstage
  5. Work at London Fashion Week tip #5
    Working at LFW (or any fashion week show) is fast paced, high intensity and, quite frankly, insane! The phrase 'organised chaos' comes to mind. Make sure you show examples of your professionalism when applying for roles. That means no misspellings, examples of working under pressure, showing up to the interview on time and the ability to improvise are as important as your portfolio. Whether you're a photographer in the pit or a makeup artist backstage, sharpen your elbows, as you'll need them more than once. 

  6. BONUS TIP!
    If you can't get a job at LFW this season then try to go to a show so that you can soak up the vibe, do some fashion show networking and get a sense of what a real fashion show is all about. We'll be giving away LFW tickets closer to the time so watch this space for your chance to win them. Failing that, head over to the show locations to hang out with the fashionistas, network and take some street shots. 

Apply to Jobs at London Fashion Week


Check out what London Fashion Week jobs we have on our Jobs Board.

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