Struggling to maximise the potential of Instagram to gain new clients and followers? Reels could be the answer!  Join Emma Goode, Managing Director of 24 Fingers and an online marketing expert, to discuss: - How to create Reels - What makes a great Reel - How to add music & effects - How to build engagement & boost sales through Reels   Emma is also an ambassador and accredited Lead Trainer for the #SheMeansBusiness campaign, run in collaboration with Facebook & Enterprise Nation. She has helped dozens of small businesses grow their brand through digital marketing.   

We’ve had a lot of fun in these past few articles, haven’t we?  - Click here for Article 1 - Click here for Article 2 We got to play make-believe and conjure up some outrageous scenarios such as clients paying a freelancer upfront the same way we all do for onions, bottles of stain remover, and our hairdressers—yeah yeah, I know…technically we pay them after the haircut, not upfront, but the same rule applies. C’mon! Cut me some slack, we’re on the same team here.

More people than ever before have chosen to centre their lives around their career. Previously, this role would have been filled by community institutions like religion, sports or even the pub! As our jobs place increasingly more demands on our time; these outlets are falling by the wayside, leaving only the office to provide us with the sense of meaning we crave. And now, the Covid-19 pandemic has taken this from us as well! As we attempt to make sense of our lives and seek direction, could the answer be found in freelancing?

Tom May, an award-winning journalist and editor, shares his top ideas for being creative from his book ‘Great TED Talks: Creativity’. Tom explains what creativity is, how to become more creative, and how to harness your creativity to improve your freelance practice.

We all know that forging a career in the creative industries isn’t easy in this country, despite Britain’s storied cultural reputation. New research highlights an interesting picture of class diversity within the UK’s creative sector, suggesting that if you’re not from a privileged background, you’re even less likely to make it. But why might that be?

Freelancing and feeling isolated? You’re not alone. We all know the feeling of loneliness and isolation but where does it come from and how can we combat it?

The initial impact of Covid-19 on the make-up, hair and beauty industry was devastating, with months of forced closures and bad hair days. Thankfully, the industry is starting to recover with a new period of growth as the pandemic restrictions are lifted - with a reported 432% spike in bookings at the end of the last lockdown in April 2021. Is this upswing impacting freelance make-up artists, hair stylists and beauty therapists and what tips do they have for you?

Do you want to land new clients through social media without having to spend a dime on paid ads? Where we find clients may have changed over the past 10 years but the principles of sales remains. Cold-calling is dead but online connections are common place so how do you use social media to land new clients?