It seems London Fashion Week will still be going ahead this February despite the looming threat of the Omicron variant. The country's premier fashion event is going hybrid with a combination of in-person and digital events. Unsure how to navigate the new format? Let’s dive in.
This year’s event will be unisex after the Men’s showcase in January was cancelled due to the rising threat of Omicron after the holidays and issues getting both the required people and goods into the country - thanks Brexit!
The physical lineup is bursting with emerging British talent such as Stefan Cooke, Bethany Williams and Asai - as well as established household names like David Koma, Charles Jeffrey LOVERBOY and Saul Nash. Unfortunately, a lot of the in-person shows are mostly invitation only for accredited members of the fashion industry. However, the City-Wide Celebration programme will be running a full schedule of events and activations open to the general public alongside the LFW show schedule! Specific details haven’t yet been shared but will be announced in the coming weeks so keep those eyes and ears open!
So now you know how to watch the shows, but do you know how to work them? If working at London Fashion week has always been your dream - we’re here to help!
Check out our top 5 tips on improving your chances of finding work at fashion weeks around the world.
Head on over to our Freelance Online section to watch our recent masterclass, How to Find Work at London Fashion Week & Is It Worth It? Founder of the POP Group, Portia Shaw, joined us to offer her expert advice on finding the right jobs at LFW; when and where to invest your time and how to follow up once the week is over.
Don’t forget to read our Ultimate Guide to London Fashion Week once you’ve landed that all-important gig!