It seems London Fashion Week will still be going ahead this February despite the looming threat of the Omicron variant. The country's premier fashion event is going hybrid with a combination of in-person and digital events. Unsure how to navigate the new format? Let’s dive in.

This year’s event will be unisex after the Men’s showcase in January was cancelled due to the rising threat of Omicron after the holidays and issues getting both the required people and goods into the country - thanks Brexit! London Fashion Week is one of the industry’s most important calendar dates and since the pandemic the general public has been allowed to join the action online. Next month’s Fall show takes place over 5 days between Friday 18th Feb and Tuesday 22nd Feb with shows split between venues throughout London and digital content on the fashion week’s website; similar to the Spring/Summer show back in September. 

The British Fashion Council recently released the schedule for the fall show and there are more events than ever! For the lucky accredited ones able to make it to London (and secure those elusive invitations) you’ll be happy to know there are double the amount of physical shows to last season! Though Burberry has yet to confirm whether they’ll be joining the festivities, the schedule boasts over 131 designers and organisations, 37 catwalk shows, 9 presentations, 5 appointments and 34 events - and that’s all before we even get to the 66 digital activations!

The physical lineup is bursting with emerging British talent such as Stefan Cooke, Bethany Williams and Asai - as well as established household names like David Koma, Charles Jeffrey LOVERBOY and Saul Nash. Unfortunately, a lot of the in-person shows are mostly invitation only for accredited members of the fashion industry. However, the City-Wide Celebration programme will be running a full schedule of events and activations open to the general public alongside the LFW show schedule! Specific details haven’t yet been shared but will be announced in the coming weeks so keep those eyes and ears open!

All digital events will be hosted on the
LFW official digital hub. The custom-built platform is open 24/7 to anyone and even lets you purchase some collections! The platform is easy to use, just search for the designers you want to see and away you go. A lot of designers will be live-streaming their shows on their social media so don’t forget to follow your favourites so you don’t miss a single minute. If you simply cannot wait, the Sept Spring/Summer shows are all waiting for you on the hub - including Simone Rocha, Molly Goddard and even Vivienne Westwood!

So now you know how to watch the shows, but do you know how to work them? If working at London Fashion week has always been your dream - we’re here to help!

Check out our top 5 tips on improving your chances of finding work at fashion weeks around the world.

Head on over to our Freelance Online section to watch our recent masterclass, How to Find Work at London Fashion Week & Is It Worth It? Founder of the POP Group, Portia Shaw, joined us to offer her expert advice on finding the right jobs at LFW; when and where to invest your time and how to follow up once the week is over.

Don’t forget to read our Ultimate Guide to London Fashion Week once you’ve landed that all-important gig!

Photographer Credits:
Preview Photo: Yogendra Singh
Image 1: Cottonbro
Image 2: British Fashion Council