A freelancer's brand says a lot about their services, values and professionalism. A logo communicates more than just a pretty design. However, did you know that colours are a powerful tool when promoting your brand? Certain colours can evoke specific emotions such as happiness, hunger, desire etc... that all play an important role when choosing your visual brand style.

For the self-employed, your career can often depend on the community you surround yourself with. Whether it’s the family member who encouraged you to start a business, the first client you gave to your friend or the colleague who recommended you for a career-altering project; freelancing is all about giving and gaining from who you know.

Event photography is often a popular choice for freelance photographers but so many end up pigeonholed into the traditional routine of weddings, concerts and sporting events. However, just beyond the horizon of standard event photography work lay the extraordinary outliers. Enter a small Welsh town named Pendine. The home of a lovely little ice cream shop, a developmental army base and the annual Pendine Sands Hot Rod Races from the Vintage Hot Rod Association.

Are you a freelancer with ambitions to scale up your freelance business and one day open an agency? Cecilia Righini (they/them), the founder of Studio Lutalica, a design and consultancy agency for feminists and queers (@studiolutalica) did exactly that.

Meet the Content Queen, Daisy Rose, a marketing specialist who will show you how to showcase your freelance work online and build a content strategy for your Instagram.

At the 2006 San Diego Comic Con, Hollywood directors Robert Rodriguez and Quentin Tarantino responded to a wonderful question by a young, independent filmmaker who was very concerned about the then state of the marketplace—and if he had any shot of being successful following the same route the aforementioned movie moguls did when they were in his position.

In celebration of National Freelancer Day, we hosted an IG Live with a selection of creative freelancers to share their greatest accomplishments, discuss their work and how they built their creative freelance business!

Building your online reputation as an expert in your field can dramatically benefit your freelance business. In an increasingly crowded marketplace where competition is rife, buyers will often choose price over quality. One way to combat this is by cultivating an online reputation that establishes you as an expert in your field and raises your profile as a service provider. As well as increasing the likelihood of your name appearing in search results above your rivals using SEO or PPC campaigns, a well established online persona can help build trust with new clients and encourage sales. Here's how to raise your profile without spending thousands on PR.