LESSONS STARTUPS CAN LEARN FROM THE US ELECTION

Having briefly lived in New Mexico as a teenager, I’ve always followed US elections with great interest. ‘Go big or go home’ is a phrase I often heard stateside which can certainly be applied to the manner in which US presidential candidates run for office. Massive rallies and conventions, A-list celebrity endorsements, extensive advertising campaigns, balloon drops and of course, whopping big budgets to finance it all. It’s hard not to get drawn in by the fanfare.

THE INTROVERT'S GUIDE TO FREELANCING

As the pop psychology stereotype goes… Extroverts are outgoing, outspoken and socially energetic. Introverts, on the other hand, find peace in solitude. They’re introspective and thoughtful, and often find social events overwhelming and draining.    As much as we like to imagine things in clean and tidy opposites, it’s of course more of a complex spectrum than this. We’ve all got a unique blend of introverted and extroverted characteristics woven into our personality.    That said, for people who are more inclined toward introversion, working in an office environment is a horrendous prospect. “See you at the office Christmas party!!!”    Oh, God. Please no…

THE BENEFITS OF A NICHE BUSINESS

Jack of all trades, master of one! In today's freelance market, most sectors seem to be extremely populated. When figuring out your brand and deciding what you are going to offer, it can feel a bit like being a drop in an ocean. It's hard to come up with an innovative idea or unique service that people will actually use and benefit from. While this is true and untapped ideas are harder to find I believe that targeting a niche in the market will help you in your pursuit of freelance happiness.

HEADSHOT PHOTOGRAPHER: WHY PRO SHOTS MATTER

Companies big and small, startups and freelancers are starting to see the benefits of an approachable brand identity. Clients are interested in your story and the people behind the business. Having a photographer produce professional headshots, portraits or brand images of you and your team can add a huge amount of value and another level of professionalism to your brand. Here's why it matters.

WHAT TO LOOK FOR IN A GOOD TRAINING COURSE

When you make the decision to take a training course, you’ll come to realise there are hundreds, if not thousands of options to choose from in any one subject area. Although it may be necessary for your educational goals or the chance to progress at work, it can feel overwhelming when you’re unsure of how to whittle down your choice.

HOW TO OVERCOME FREELANCE CHALLENGES

There are two key factors one must take into account when choosing the freelance life. The first is the whether you have the required skills to perform your services at a high enough standard to justify charging for your time whilst possessing the ability to successful run a business. Common traits found in such successful freelancers include adaptability, creativity and a thick skin. 

FREELANCE MODELLING - THE FACTS

Think of modelling and it conjures up thoughts of exotic locations, lucrative contracts and a glamorous lifestyle. Times have changed however and the modelling industry is unrecognisable from the stereotype of even 10 years ago. In times past, models had to be represented by an agency and were a very rare breed. Now in a highly competitive market with fewer jobs, models are taking their careers into their own hands and starting to create their own freelance pathways. 

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