Looking to grow your freelance business with social media? Want to use it to promote your work, land new clients and add value to their projects?
Advice, as Baz Luhrmann puts it in his 1998 track "Everybody’s Free (to wear sunscreen)" is a form of nostalgia. Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it’s worth. But hold on a minute Baz! When distributed from those in the know, good advice can unlock doors in your mind to a better future.
As we all come to terms with yet another stint at home, freelancers are finding creative ways to stay proactive and productive online. Remote collaborations and virtual shoots have been gathering momentum for a few months with freelancers finding new ways to practice their craft and produce work for their portfolio. To get an insight into the process, we spoke with a couple of freelancers about their experience to see how it's done.
I was job hunting when the pandemic hit in March. I had recently finished a contract working as an account executive in an ad agency and was looking to secure my next contract. Perfect timing, right?
One of the most important aspects of being an ally and showing solidarity with the Black Lives Matter movement is recognising when it is (or, more crucially, isn’t) your turn to speak. As a white person, I appreciate that I have never personally had to deal with systemic racism or racial microaggressions. For this reason, I would never want to speak on behalf of people of colour regarding these issues. Rather, we wanted to hear the perspectives of black creatives in the freelance game, in the hopes of promoting greater empathy, understanding and allyship within the world of freelancing. We spoke to two awesome photographers, who shared their thoughts and experiences.
The global pandemic has thrust everyone into some pretty bizarre and unexpected life situations. Whilst working remotely from home has become the new norm, not everyone’s home workstation is ideal.
Let’s be honest. We all experience creative blocks from time to time while working on client projects. Throw a pandemic and a shrinking client list into the mix and these creative blocks can become more prevalent than we’d like.
By day three of the pandemic most of my client list had vanished. Throughout the rest of the week, emails dripped in with a version of the same message, ‘Due to the coronavirus we have put a hold on all projects/cancelled all events/ceased trading.’ And just like that, my freelance business ground to a halt.