PROFESSIONAL WEBSITE, PRESENTATION AND BRAND In today’s digital age, a website is an essential tool for any freelancer, in the eyes of a future employer if you don’t have a website then you don’t exist.
Employers consider a number of factors when choosing a freelancer for a job. Not least is the presentation of the application. Your profile is the first thing an employer will see and a deal breaker when it comes to landing the job or not. Click the video to learn more (sound required)
In the last few years, employers have started enquiring about freelancers who have a strong social media influence. Why? Because the job often involves creating content and the employer not only wants professional work done on budget but would also like to promote the work to as many people as possible. Play the video to learn more (sound required)
#1 A RELEVANT PORTFOLIO WITH A CLEAR STYLE A Freelancer’s portfolio is an essential tool and, very much like a CV, it should represent your work in the best possible light. A strong portfolio will showcase your talent and display your skill in an obvious way. However, there's more to a portfolio than just a bunch of images. Here is what employer look for in a freelancer's portfolio.
Starting out as a freelancer is often the result of following a passion. Rarely does a fledgeling freelancer express a desire to sort out their accounts, file their taxes or plan marketing strategies. Business tends to come into focus at a later stage. However, understanding the basics and knowing a bit of business jargon can help a freelancer no end. Here's our rough guide on blagging it as a freelancer.
How to create a fashion portfolio, you ask? Images from paid shoots, personal projects and test shooting. There a many ways to produce work but putting together a fashion portfolio that resonates with your target market is no easy task. It requires a fine balance to attract the top clients and entice collaborators you want to shoot with. To help solve this timeless conundrum, The Freelancer Club dipped into our little black book and asked one of London's biggest modelling agencies, M + P Models, how to create a fashion portfolio that gets you noticed.
Mikko Largerstedt, a fine art photographer, captures hauntingly beautiful night-time landscapes in low light conditions. Patient, technically astute and deeply rooted in Nordic nature, Mikko has an eye for the spectacular. He first pointed his lens at the stars almost 10 years ago having taught himself the craft. We caught up with the Finnish night crawler to hear his freelance story.
In a time when 'content' is in high demand, content-creating freelancers should be reaping the rewards. Why then are so many photographers, videographers, animators, graphic designers and fellow content creators struggling to find work?