MASTERCLASS - HOW TO PRODUCE THE PERFECT PROFILE SHOT

What do potential clients think when they check out your ABOUT ME page or look you up on LinkedIn? Perhaps they've even Facebooked you to see if you're trustworthy. Personal branding as a freelancer is an intricate part of building relationship and making sales. More clients buy into the person than the business so why do so many freelancers neglect this side of the business?

FREELANCING - WHAT WE ACTUALLY DO

We bet that when you tell your friends that you're a freelancer they picture you waking up around 11am, checking email for an hour then hitting the cafe for a latte, right? Little do they realise who hard freelancers have to work to get ahead so we thought we'd show them. To put right the wrongs and show the world what freelancers actually do, we asked your help in our #MyFreelancerLife campaign and my word did you deliver.

THE NEW FREELANCER

Whether in life or in work, we often like to label ourselves. When someone asks 'what do you do?', we answer in a couple of words when really it would take hours to tell them the truth. Freelancers must be multi skilled in all manner of areas to run their business be it accounts, sales or customer service so why should our multitude of abilities stop there? We spoke with 3 versatile freelancers to ask 'can you afford to be just one thing in an ever evolving freelance economy?' 

CLUBHOUSE ON TOUR

The {anti} networking nights continue with The Freelancer Club's latest concept 'On Tour'.  Guestlist HERE.  Date: 30th July Time: 6:45pm (the bus leaves at 7pm). Networking for an hour on the move then until midnight at the venue. Location: Looking Glass, 49 Hackney Road, Hackney, London E2 7NX 

SHOULD YOU INVEST IN PRINT?

But it saves you money, right? The creative industries are plagued with weekend ‘pros’, friends who say “I can do that,” and corner shop services that seem like good value. They are often used because they are cheap and convenient. Inevitably, when a client buys cheap, they buy twice. How do professional freelancers convince employers that they are worth the extra investment from the off?

HOW FREELANCERS CAN USE INSTAGRAM FOR BUSINESS

We are the instant gratification generation used to receiving fast, immediate information. From the 24-hour rolling news channels to the endless feeds on social media. Whilst we have evolved to take in text quicker, whether it’s scanning an online article or a quick glimpse at a tweet, the human brain will always absorb an image faster than skimming 140 characters. A picture used to be worth a thousand words but now it’s worth a lot more to freelancer's brands who want to connect with consumers on Instagram.

VIRTUAL NETWORKING

Virtual networking has become one of the most relevant online trends over the last few years. Not only do social media sites provide a great way to connect with friends and families, sharing funny cat videos and your latest lunch conquest, but they can also offer amazing opportunities for professional online networking.

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